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1、InternationalBusinessHUMANRESOURCEMANAGEMENT–THEKEYTOSUCCESSINEMERGINGMARKETS?-THECASEOFLINDEXMalinNilsson&AnnaWibergGraduateBusinessSchoolSchoolofEconomicsandCommercialLawG.teborgUniversityISSN1403-851XPrintedbyElandersNovumABSTRACTGlobalisationandincreasedcom
2、petitionhasforcedMNCstocutcosts,increaseefficiencyandreachcompetitiveadvantagebymovingoutoperationsandfunctionstoemergingmarkets.Chinaisagoodexampleofanemergingmarketthatrecentlyhasreceivedgrowingattention.However,inorderforaMNCtobesuccessful,theneedtohandlepeo
3、plefromdifferentculturesbecomesavitalissuetograsp.Consequently,theareaofHumanResourceManagement(HRM)andInternationalHumanResourceManagement(IHRM),emphasisingacompany’sneedtolookafteritshumanresources,developthem,motivatethemandmakethemgrowinordertobeefficientbe
4、comesvital.ThetopicofIHRMhasreceivedgreatacademicattention,andissaidtobecriticalforthesuccessoffirmsoperatingontheglobalarena.Arguable,effectiveIHRMissaidtomakethedifferencebetweensurvivalandextinction.Additionally,nationalcultureasaninfluencerupontheareaofHRMm
5、aybecomeessentialtounderstand.WeaddresstheareaofhowSwedishMNCsshouldmanagetheareaofHRMwhenoperatinginemergingmarkets.ChinaservesasanexampleofanemergingmarketandLindex,theassigner,servesasanexampleofaSwedishMNC.Additionally,IKEAandEricssonareusedasreferencecompa
6、niesinordertogainahigherlevelofunderstanding.TheaimistoincreasetheknowledgewithintheareaofHRMandIHRMandprovidevaluablerecommendationstoLindex.KeyWords:China,HRM,IHRM,Lindex,IKEA,Ericsson,NationalcultureACKNOWLEDGEMENTDuetoourknowledgeandstudiesattheGraduateBusi
7、nessSchoolofGothenburgSchoolofEconomicsandCommercialLaw,webecamegreatlyinterestedintheareaHumanResourceManagementlinkedtoInternationalBusiness.Wehavethereforechosentofocusuponthisinourthesis.Wewouldliketoexpressourgratitudetoanumberofpeoplewhohavecontributedtot
8、histhesis.Firstly,wewouldliketothankPeterAndersson,CFOofLindexforhisinspirationandsupportthroughouttheworkingprocess.Secondly,wewouldliketothankalltherespondentsfortakingthe
