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1、MAINTERNATIONALBUSINESSADMINISTRATIONGlobalMarkets:StrategyandImplementation,战略管理论文THEBUSINESSSCHOOLMAINTERNATIONALBUSINESSADMINISTRATIONFEBRUARY2005INTAKEGlobalMarkets:StrategyandImplementationassessmentASSESSMENT:INDIVIDUALREPORT(100%)WORDCOUNT:MAX.4000WORDSSUBMISSIONDAT
2、E:19thOCTOBER2005RETURNDATE:W/C21stNOVEMBER2005LECTURERS:DrJOHNELLIS&PETERERDÉLYITHEASSIGNMENTYouarerequiredtoproducea4000-wordindividualreport,respondingtothethreeassignmentquestionsassociatedwiththeYum!Brandscasestudy.Forthepurposesofcaseanalysisandbackgroundresearch,you
3、willbeworkinginagroupandexpectedtoprepareweeklypresentationsontopicsrelatedtothiscasestudy.WhileyouareexpectedtocarryouttheseAssignmentLearningActivities(ALA)asagroup,thefinalreportshouldbepreparedstrictlyonanindividualbasis.Yourreportshoulddrawoninformationfromlectures,se
4、minars,ALAsandyourownresearch.YouarerequiredtoreferenceyourworkusingHarvardStyleReferencing.Pleasenotethatthisisanindividualassignment,andthatamarkofzerowillbeawardedtoallstudentswhodonotcomplywiththeUniversitycodeofconductconcerningplagiarism. ASSIGNMENTSCENARIOItwaslateA
5、ugust2005andGrahamD.Allan,PresidentofYum!RestaurantsInternational(YRI),wasstayinglateinhisDallasoffice,contemplatinghisdivision’srecentsuccessesandthechallengesthatlayahead.YRIwasstillthelargestdivisionofYum!BrandsInc,theworld’slargestfast-foodcompany.In2004,YRIachievedrec
6、ordrevenuesof$2.1billion,operatingprofitsof$337millionandacontinuedhighlevelofreturnoninvestedcapital.YetMrAllancouldn’thelpbutnoticetheattentionthenewlycreatedYum!ChinaDivisionhadbeengetting.SincetheChinaDivisionwasseparatedoutfromtheInternationalDivisioninearly2005,itspr
7、ofilehascontinuedtogrowwithinthecompany.TalkofChinahasdominatedboarddiscussionseversince.Yum!Brands’2004AnnualReportwasawashwithimagesofChinafromcovertocoveranditproclaimedgrowthinChinaasthecompany’stopstrategicpriority.WiththeChinaDivisiongettingalltheattention,MrAllanwas
8、undertremendouspressuretocontinuetogrowthecompany’sinternationalbusinessintherestofthewor
