the business school ma in international business administration,论文_3844

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1、THEBUSINESSSCHOOLMAinInternationalBusinessAdministration,论文THEBUSINESSSCHOOLMAinInternationalBusinessAdministrationGlobalMarkets:StrategyandImplementationUnitGuideFebruary2005CohortContentsContents 1UnitOutline 2UnitOverview 3ProgrammeDelivery 4ReadingSchedule 5Assess

2、ment 6ASSIGNMENTSCENARIO 7AssignmentQuestions 7SEMINARS:MINI-CASESTUDIES 8ASSIGNMENTLEARNINGACTIVITIES(ALAs) 8Week1–Seminar:BigMacFightsBackandYoshinoya 9Week1–AssignmentLearningActivity 11Week2–Seminar:Euro-DisneyandBronnleys 12Week2–AssignmentLearningActivity 14Week

3、3–Seminar:CarlsbergandEntryintoChina 15Week3–AssignmentLearningActivity 17Week4–Seminar:RestructuringSony 18Week4–AssignmentLearningActivity 23Week5–Seminar:McDonald’sinMoscow 24Week5–AssignmentLearningActivity 26Week6–Seminar:WorldFinancialCrises 27Week6–AssignmentLe

4、arningActivity 29ASSIGNMENTCASESTUDY: 30YUM!BRANDS 30EXHIBITS 39UnitOutline# W/C Lectures Seminars–CaseStudyDiscussions AssignmentLearningActivity(ALA)1   30/08/05 Introductiontoglobalstrategicissues: Thestrategyprocess(revolutionvevolution);crossbordersynergies(lever

5、agingresources,integratingactivities,aligningpositions);standardisation/convergencevadaptation/diversity;critiqueoffourkeystrategies:global,transnational,multi-domestic,international. Introductiontotheunit(structure,deliverystrategy,assessmentstrategy).[ALAbriefing:In

6、troductiontotheYum!caseandassignmentquestions.] AllocationofstudentgroupsandseminartasksCaseStudyDiscussion:McDonaldsandYoshinoya AssignmentCaseStudyDiscussion:Yum!BrandsInc.StudentGroupPresentations2 05/09/05 Globalstrategicanalysis:defencesagainstinternationalthreat

7、;internalandexternaltriggerstogoabroad;analysinginternationalopportunities:competitiveposition(firmandindustrystrength’s)andcountryattractiveness. CaseStudyDiscussion:Euro-DisneyandBronnley StudentGroupPresentationsYum!BrandsInc.3 12/09/05 Globalstrategicdevelopment:i

8、nternationalisationprocess;entry-modestrategies(riskandrewardassessment);simultaneousversussequentialdevelopment;exitstrateg