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1、华中科技大学硕士学位论文AbstractSinceWeChatwasemergingin2011,ithasownedsevenhundredmillionusers.WeChathasrapiddevelopmentinthepastfouryears,itscommercialcharacteristicshavegraduallybeenshown.Inthemobileinterneteraofmarketing,WeChathasbecomeoneoftheimportantplatform.Theresearchofthesisontheap
2、plicationvalueofWeChatmarketingmodeintheenterprisesisformthebackground.Now,WeChatmarketinghasbeenoperatedinpartsofenterpriseasanewmarketingchannel,butthemajorityofenterprisesduetothelackoftheoreticalknowledge,operationskillsandmarketingstrategy,thepotentialforWeChathasnotbeenfull
3、yplayedout,theseenterprisesarenotreallyfindthepathofWeChatmarketingtoagreewiththeirdevelopment.Atpresent,thedomesticresearchonthetheorysystemoftheWeChatmarketingisrelativelyless,andtheecologicalsystemforWeChatmarketinghasbeenformed.Thisthesisadoptsliteraturereviewmethod,comparati
4、veresearchmethod,caseanalysismethod,observationmethod,byapplyingthetheoriesofWeChatandmarketingandstartingfromthecurrentdevelopmentstatusandprospectofWeChatmarketing,“HaiDiLaoHotPot”isanalyzedinthisthesisastheWeChatmarketingcase,itscommonoperationskillsforWeChatandthesuggestionsa
5、regiven.ThequestionsofWeChatmarketingstillexist,theenterprisesneedtofocusonthefieldsofWeChatmarketing,theSWOTanalysisaboutWeChatmarketingofenterpriseswhichgivestheadvantageanddisadvantageisinthisthesis,theSWOTanalysisalsogiveshowtoavoidcompetitionandresisttheexternalrisk.Theeffec
6、tivemeasuresandsuggestionsabouttheWeChatmarketingofenterprisesareputforwardinthethesis.Inthisthesis,theresearchonWeChatmarketingisconcluded,thecommercialvalueoftheWeChatmarketingismoreandmoreobvious,onlybygraspingthemarketopportunity,staggeringthetraditionalmarketingbarriers,mast
7、eringtheoperationstrategyofWeChatmarketing,pushingthevaluableinformation,carryingoutprecisionmarketing,enhancingusersviscosity,improvingthequalityofservice,theenterpriseswillcooperatewithWeChatinmoreandII华中科技大学硕士学位论文morefields,thebrandawarenessandprofitabilityoftheenterpriseswill
8、beimproved,sothenitwillrealizeawin-winsi
