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1、内蒙古科技大学硕士学位论文AbstractWiththeincreaseoftheurbannewspaper’scategoryandcirculation.urbannewsproductionmarketisincreasinglyintense.Especiallyafterthe21stcentury,Inthecontinuousdevelopmentofthenewspapernetwork,digitalandothernewmediaforms,theurbannewspaperm
2、arketbecomesmoreprofitandhomogeneity,sothenewspapershouldfocusoncultivatingandconsolidatingexistingcustomerstodealwithmorecomplexnewspapermarket.ThelevelofInnerMongolianewspaperindustryisnothigh,thetheoreticalandempiricalstudiesontheurbannewspaperisver
3、ylack.Sofromthecurrentresearchsituation,thestudyonBaotoucitynewspaper,especiallythenewspapercustomerloyaltyisveryurgent,italsohasacertainacademicvalue.ThispaperwillbasedontheresearchofcustomervalueandcustomerloyaltytheoryandtheBaotoueveningnewsastheobj
4、ectofstudytoanalysiswhichdimensionsofcustomervaluewillaffectcustomerloyalty,howtoaffectitandthedegreeofinfluence.AccordingtothecharacteristicsoftheeveningnewsmarkettobuildthemodelofBaotoueveningcustomerloyaltybasedoncustomervalue.Throughtheanalysisofth
5、esampledatatoknowthecustomersloyaltyinBaotouareaandproposesometargetedsuggestionsforitsdevelopment.Inordertoachievethepurposeofimprovingcustomerloyalty,reducingcustomerchurnrateandmaintaininggoodcustomerrelationship,TobetterguidetheBaotouareanewspapert
6、ohealthycompetition.Thispaperhasforeparts,inwhichthefirstpartofliteraturereviewcombscustomervalueandcustomerloyaltytheoryandempiricalstudies.Thesecondpartistheempiricalresearchdesign,inwhichdesignsthemodelofclassical,putsforwardtheresearchhypothesis,se
7、lectsthemeasure.Throughthepre-testquestionnaire,removestheirregularitemsandoptimizesqualityquestionnaire,thenbereadyforthefurtheranalysisofthedata.Thethirdpartistheempiricalstudiesontherelationshipbetweencustomervalueandcustomerloyalty,itmainlytestesby
8、structuralequationmodeltopreviouslyassumed.Primarilythroughthemodeltestandmodelmodificationtomaketheconclusionandanalysis.Atthesame,toexplorewhetherthecustomercharacteristicdifferenceswillproducedifferenteffectsoncustomerloyalty.Thefour
