奥迪特许经销商内部销售培训管理办法Regulations of In

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1、一汽－大众奥迪特许经销商内部销售培训管理办法RegulationsofInternalSalesTraininginAudiDealers一汽-大众奥迪销售事业部网络与培训部DDDept.ASDFAW-VW二零一二年一月Jan.2012目录Contents一、前言Preface二、适用范围ScopeofApplication三、目的Objective四、内训经理岗位管理细则RegulationsofInternalTrainingPost4.1岗位设置PostSetting4.2岗位职能PostResponsibilities4.3岗位要求PostRequirements4.4岗位

2、管理PostManagement五、内训实施管理细则RegulationsofInternalTrainingImplementation5.1内训计划InternalTrainingPlan5.2内训课程InternalTrainingCourseware5.3内训对象InternalTrainingTargetGroup5.4内训考核InternalTrainingAssessment六、相关文件RelativeDocuments七、说明Notes一、前言Preface近年来，随着中国的经济实力不断增强，中国汽车市场的发展也达到了前所未有的繁荣。与此同时，国内的汽车市场竞争也达

3、到了空前激烈的状态。奥迪品牌作为国内高档豪华轿车的领军品牌，为应对这种愈加严峻的市场环境，巩固并加强品牌的领先地位，做出了大量的努力和实际的工作，并收到了良好的效果。Inrecentyears,theautomarkethasreachedunprecedentedprosperityinChina.Almostallautomakersaroundtheworldenterthismarket,theyenrichtheirproductsandintroducenewequipmentandtechnologyconstantly.Audibrandastheleaderind

4、omesticpremiumcarbrand,inresponsetothisincreasinglydifficultmarketenvironment,,hasmadealotofeffortandrealworktoconsolidateandstrengthenthebrandimageandreceivedgoodresults.然而，在这样一个知识迅速更新，而又高速折旧的年代，我们经销商的销售人员需要不断的更新、学习、完善自己的专业知识和技能。为更快、更直接的实现这一目标，不断提升我们经销商内部良好的学习氛围，建立一种行之有效的内部的学习与研讨机制就成了一项十分关键的任

5、务。However,insuchaera,wegotknowledgequicklybuttheknowledgedepreciatedalsoveryfast,thesalesstaffinAudidealersneedconstantlyrenew,learn,improvetheirprofessionalknowledgeandskills.Inordertoachievethisgoalfastandenhancethelearningatmosphereinourdealersconstantly,toestablishaneffectivemechanismofint

6、ernallearninginAudidealersbecomesacriticaltask.有鉴于此，为更好的规范经销商内部培训、提升奥迪品牌整体培训，进而打造一支更为卓越的销售团队，一汽－大众奥迪销售事业部网络与培训部拟在各奥迪特许经销商内部设立专业性更强的内部销售培训经理（以下简称“内训经理”）及兼职内部销售培训师（以下简称内训师）一职，以便于经销商的知识管理，建立起完善的经销商内部培训制度，打造一支学习型的销售团队，进而持续提高奥迪经销商的核心竞争力。Inviewofthis,inordertoregulatetheinternaltrainingofAudidealers

7、,toimprovetheoveralltrainingqualityofAudidealersandcreateamoreexcellentsalesteam,theDealerDevelopmentDepartmentofAudiSalesDivisionFAW–VWwillestablishthepostsofinternalsalestrainingmanagerinAudidealers(hereinafterreferredtoas"internaltra