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1、郑州大学硕士学位论文基于顾客价值的企业竞争优势研究姓名：杨丽娟申请学位级别：硕士专业：企业管理导教师：孙恒有20070514摧-h顾客价值的企业竞争优势Wf究AbstractAlongwiththefastdevelopmentofmarketenteredintotherelativetoomuchandthechangeofsupplyanddemand，srelationscausesthebetweenenterpriseandcustomerradicallychanged-Thecustomerbecomesthemainbo
2、dyinthevaluejudge,andthecustomervaluealsobecomesthefoundationoftheconsumerbehavior.Thus,inordertosurvive,todevelop,andtotaketheinvinciblepositioninthecompetitionneutrality,theenterpriseonlyhastoestablishthemanagementstrategywhichtakesthecustomerastheguidance,createandtran
3、smitoutstandingcustomervalue,enhancecustomersatisfactionandthecustomerloyalty,andfinallywinthecompetitiveadvantage郑州人学：2007m^i_丨：学位论文economy，theChinese’fromtheshortstageThisarticlefirstreviewsandcormnentsthetheoryandthepracticedevelopmentofthecompetitiveadvantageandthecus
4、tomervaluetheorynow;Furthermorefromtherelationsbetweenexternalperformanceofthecompetitiveadvantageandthecustomervalue,theinfluenceofcustomervaluetothestrategyessentialfactoroftheenterprisecompetitiveadvantage,andthefunctionofcustomervaluetothecompetitiveadvantage,theartic
5、leprovestherelationsbetweencustomervalueandthecompetitiveadvantage*ThenthroughanalyzingandimprovingthesurveymethodsofDay，GaleandWoodruff,thearticleestablishesthetheoryandtheimplementationmethodtoconstructenterprisecompetitiveadvantagebasedonthecustomervalue.Atthesametime,
6、throughtheinvestigationofthecustomersoftheM-ZONEandtheChinaUnicom，utilizingthestreetcornerinterceptionandtheface-to-facetalk,thearticledeterminestheimportantlatitudeswhichinfluencethecustomervalue;Meanwhilethroughthequestionnairesurvey,andanalysismethodwhichestablishesthi
7、sarticleanalyzes】surveysandcomparesthe郑州人学20Q7年硕.I：学位论文轴十顾•各价值的企业克争优势研究customervalueoftheM-ZONEandtheChinaUnicomwhichtwocommunicationsservicesbrand,andthenproposessomemeasurestoimprove;Lastlyunifyingtheexampleswhichsomefamousenterprisessucceeded,thearticleelaboratesthestr
8、ategyandthesystemwhichhelpsthestrategytocarryouttohelptheenterprisetogetcompetitiveadvantagebase
