基于顾客价值的企业动态竞争优势-研究

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1、AbstractNowintheeraofincreasinglyfiercemarketcompetition，constantchangesofconsumerdemandandrapiddevelopmentofscienceandtechnology,maketheenterprisesincomplexandchangeablebusinessenvironment．Toachievelong·termstrategicgoal，enterprisesmustbuildsustainableandeffectivec

2、ompetitiveadvantage．Thepracticeofmarketcompetitionmakesenterprisesunderstandthatonlyifputcustomervalueonahighstrategicandmaketheperspectiveofcompetitionintothelevelofcreatingvalueforcustomers，alongwithinnovationofcustomersvalue，thenwecouldgaincompetitiveadvantage．Re

3、gardingtakethecustomerasguidanceofthecustomervalueresearchhasstartedhightideinrecentyears，butregardingtakethecustomervalueastheguidanceofthedynamiccompetitiveadvantage’sresearchiSquitefew．Basedontheorientationofcustomervalue，thisarticlediscussedconstructingenterpris

4、edynamiccompetitiveadvantageandconstructedmodel，andcardedOiltheempiricalanalysis，．proposedthepromotioncompetitiveadvantagestrategy．1hisarticlefirstdiscussedtheresearchbackgroundandsignificance，researchmentality,researchtechniqueandinnovationplaceofbusinessdynamiccom

5、petitiveadvantagethatbasedonthecustomervaluetheory；followedbyreviewofthedomesticandinternationaltheoryontherelationshipbetweencustomersvalueandenterprisecompetitiveadvantage，andmadecomments；Then，definedthecustomervalueandenterprisedynamiccompetitiveadvantageinthisar

6、ticle，anddiscussedthecustomerloyaltheoryandthevaluechaintheory，whichhaslaidthefoundationforthemodelconstructionofbusinessdynamiccompetitiveadvantagebasedonthecustomervalueinthenextchapter；Then，accordingtothatcustomerdemandchangesleadtochangeofcustomervaluelevel，then

7、affectcustomerloyalty,andinfluenceenterprisecompetitiveadvantage，SOonlybyconstantlymeetingcustomerneeds，improvingtheircompetitiveadvantageaccordingtocustomervaluechange，createsandtransmitsthecustomervalue，makingcompetitiveadvantagefordynamic，enterprisescangetsustain

8、ablecompetitiveadvantage．Therefore，basedonthecustomervalue，constructedbusinessdynamiccompetitiveadvantagemodel；Then，thearticlediscussedthe