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1、立异头脑修炼冲破头脑管理定势的停滞（Innovation,braintraining,breakthroughthestagnationofmindmanagement）Newtoninventedgravitywhenhefellfromanapple.Hecaughtsightofthekettleboilingonthestoveandwasinspiredbythewatervapor.Thepersonageinsidecourseofstudyexpresses,thehotelindustryofourcountr
2、ystillstaysintheinitialstageofbrandconstructionatpresent,domesticmanagementcompanystillstaysinthestagethatischosenbyowner.ThisisthehotelindustryinChinacompletelybaredthereandthen,butbecausenoonecanmeasure,sononeoftheexpertsscholarsorresearchinstitutionscanbesaidclear
3、lythegapbetweeninternationalhotelanddomestichotelbrandinfluencehowmuch.Thekettleofappleandgravitation,coverandsteamengine,intheordinaryviewisappleandorangethings,NewtonandWattarefromthesedifferentthingsinnatureandhadexternalobjectivethings,mindeffectandcostlybutalsob
4、asicallyproducesanovel,first,thiskindofachievementformindisthemindofinnovationbehavior.Verticalmarketingexperienceisa1998AmericanstrategyhorizonLLPcompany'stwofoundersBjosephpineIIandJamesHgilmoreproposed.Theirdefinitionofexperientialmarketingis:"fromtheconsumer'ssen
5、ses,emotions,thinking,action,andrelatedfiveaspectsofredefined,designmarketingideas."."Theybelievethatconsumerspendingisbothrationalandemotional,consumersbeforeconsumption,consumptionandconsumptionexperience,isthekeytostudyconsumerbehaviorandcorporatebrandmanagement.W
6、hyisexperientialmarketingspreadingsoquicklyinourcountry?ThisisrelatedtothetrendofconsumptionexperienceinChina,butnotaccidental.Thereasonsaresummarizedasfollows:1.,theprogressofmaterialcivilizationandtheimprovementofconsumers'livingstandardsWiththeprogressofmaterialci
7、vilization,people'slivingstandardsandconsumerdemandarealsoescalating.Intheagriculturalsociety,peoplearepursuingthebasicmeetthefoodandclothing;intheindustrialsociety,thestandardoflivingismeasuredbythematerialquantityofproducts;inthepostindustrialsociety,peoplearemorec
8、oncernedaboutthequalityoflife,caresatisfactionintheirmentalandspiritual.Experiencecanbesaidtorepresenttheeconomicprovisionofsuchsat
