2、的发行模式进行梳理，分析其成功的因素，从中找出对于国产动画电影发行模式可借鉴的发展经验，利用后发优势实现超速发展。同时，也归纳分析了国产动画发展过程中所存在的问题，其中包括动画产业链不完善、市场运作经验不足、发行渠道不畅通等。针对这些问题，本文通过逐个问题落实考察与调查研究，提出了拓展发行渠道、实现动画电影产品差异化、提升国产动画原创力等对策。关键词：动画电影；发行模式；观影人群消费偏好IIIABSTRACTRecently, with the prominent influence of intrinsic and external benef
3、it, cultural industry has become one of the symbols of its comprehensive national strength of one country. Thus our government paid more attention to the development of cultural industry. Animation was regarded as an important part of cultural industry. The study on animation
4、 has a guiding significance in the Chinese animation industry development direction. The superiority-inferiority of its cultural value and industrial value determines whether China-made animation can meet the demands of the time, win a place under the pressure from worldwide
5、cultural industries, and even eliminate by the world trend.The paper sorted out the issue modes in developed countries and analyzed their factors for success, from that, we located the referential experience for domestic animation, and standing on shoulders we can realize the
6、 overspread development. In the meantime, the paper also summed up and analyzed the main problems of domestic animations that occurred during their developing process, including the faultiness of animation industry chain, impediments of the release channels, etc. To solve the
7、se problems, through practicable investigations, surveys and researches on single matters, the paper provided countermeasures about how to expand distribution channels, realize differentiation of the animated products and improve the originality of home-made animation.Keyword
