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1、WORD文档下载可编辑BusinessplanforthepetmarketMiracleNov－２２－２００９技术专业资料WORD文档下载可编辑ExecutiveSummaryPetssoldonthemarkettodayisverylarge,anincreasingnumberofyoungeragegroupsliketokeepaspetsandtotheirpartners.Theynotonlysatisfiedwithasimplefeeding,butalsoregardthemastheirparents
2、.Becausetheyhavethismentality,theotherrelevantmarketcameintobeingandpets-petgrooming,healthcareandsoon.Atpresent,therearealreadymanysuchinstitutionsabroad;manydomesticfirst-linehasalsobeendevelopedcities,asimilarorganization,butduetotechnicalreasons,andotheraspectso
3、fasinglenationalcomparisonofmanyoftheseinstitutionsIndevelopedcitymarkets,thereexistsalackageofall-packageorganizationforallkindofpetservices.Insecondlinecities,someserviceorganizationsforonlyonekindofpetstillhavealargemarketshare,butweneedamoreeffectivesolutiontode
4、velopmarketthere.Fortheconsideration,ourprogramistodesignthemarketinNanning,throughtheprogram,wecanfindamoreeffectivewaytolearnhowthepetservicemarketworksandhowtoexplorepotentialbusinessopportunity.技术专业资料WORD文档下载可编辑TableofContent1.Introduction2.Currentmarketingsitua
5、tion3.Swotanalysis4.Objectives5.Marketingstrategy6.Actionprogrammes7.Budget8.Control9.Conslusion技术专业资料WORD文档下载可编辑1.Introduction1.1OrganizationHeadquarters:Chairman,GeneralManager(FinanceDepartment,InvestmentDepartment,MarketingDepartment),deputygeneralmanager(custom
6、erservicedepartment,advertisingdepartment),thedepartmentheads,employeesChainstores:storemanager,medicalgroups,beautygroup,photographygroup,publicrelationsgroup,salesgroup2.CurrentmarketingsituationPetindustryiscurrentlyonthemarket,therearemanysimplepetsaleshop;Howev
7、er,regardingthepetoftheserviceagenciesinthecountryonlyaverysmallpresenceinsomedevelopedsmallerfirst-tiercities,structure,petservices,asinglestore,suchasonpetcareandbeauty.Itwaslearnedthatinforeigncountries,manydevelopedcountries,onavarietyofpetservices,agencieshavea
8、perfectsystem,variousagencieswidespread.Technicallywecanlearnfromtheintroduction,fortheincreasinglypopular"petoftheWind",thepetserviceswil
