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1、WORD完美格式BusinessplanforthepetmarketMiracleNov－２２－２００９..整理分享..WORD完美格式ExecutiveSummaryPetssoldonthemarkettodayisverylarge,anincreasingnumberofyoungeragegroupsliketokeepaspetsandtotheirpartners.Theynotonlysatisfiedwithasimplefeeding,butalsoregardthemastheirparents.Becausetheyhavethismentality,theother
2、relevantmarketcameintobeingandpets-petgrooming,healthcareandsoon.Atpresent,therearealreadymanysuchinstitutionsabroad;manydomesticfirst-linehasalsobeendevelopedcities,asimilarorganization,butduetotechnicalreasons,andotheraspectsofasinglenationalcomparisonofmanyoftheseinstitutionsIndevelopedcitymarket
3、s,thereexistsalackageofall-packageorganizationforallkindofpetservices.Insecondlinecities,someserviceorganizationsforonlyonekindofpetstillhavealargemarketshare,butweneedamoreeffectivesolutiontodevelopmarketthere.Fortheconsideration,ourprogramistodesignthemarketinNanning,throughtheprogram,wecanfindamo
4、reeffectivewaytolearnhowthepetservicemarketworksandhowtoexplorepotentialbusinessopportunity...整理分享..WORD完美格式TableofContent1.Introduction2.Currentmarketingsituation3.Swotanalysis4.Objectives5.Marketingstrategy6.Actionprogrammes7.Budget8.Control9.Conslusion..整理分享..WORD完美格式1.Introduction1.1Organization
5、Headquarters:Chairman,GeneralManager(FinanceDepartment,InvestmentDepartment,MarketingDepartment),deputygeneralmanager(customerservicedepartment,advertisingdepartment),thedepartmentheads,employeesChainstores:storemanager,medicalgroups,beautygroup,photographygroup,publicrelationsgroup,salesgroup2.Curr
6、entmarketingsituationPetindustryiscurrentlyonthemarket,therearemanysimplepetsaleshop;However,regardingthepetoftheserviceagenciesinthecountryonlyaverysmallpresenceinsomedevelopedsmallerfirst-tiercities,structure,petservices,asinglestore,suchasonpetcareandbeauty.Itwaslearnedthatinforeigncountries,many
7、developedcountries,onavarietyofpetservices,agencieshaveaperfectsystem,variousagencieswidespread.Technicallywecanlearnfromtheintroduction,fortheincreasinglypopular"petoftheWind",thepetserviceswillbeurg
