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1、实用标准文案BusinessplanforthepetmarketMiracleNov－２２－２００９精彩文档实用标准文案ExecutiveSummaryPetssoldonthemarkettodayisverylarge,anincreasingnumberofyoungeragegroupsliketokeepaspetsandtotheirpartners.Theynotonlysatisfiedwithasimplefeeding,butalsoregardthemastheirparents.Becausetheyhavethi
2、smentality,theotherrelevantmarketcameintobeingandpets-petgrooming,healthcareandsoon.Atpresent,therearealreadymanysuchinstitutionsabroad;manydomesticfirst-linehasalsobeendevelopedcities,asimilarorganization,butduetotechnicalreasons,andotheraspectsofasinglenationalcomparison
3、ofmanyoftheseinstitutionsIndevelopedcitymarkets,thereexistsalackageofall-packageorganizationforallkindofpetservices.Insecondlinecities,someserviceorganizationsforonlyonekindofpetstillhavealargemarketshare,butweneedamoreeffectivesolutiontodevelopmarketthere.Fortheconsiderat
4、ion,ourprogramistodesignthemarketinNanning,throughtheprogram,wecanfindamoreeffectivewaytolearnhowthepetservicemarketworksandhowtoexplorepotentialbusinessopportunity.精彩文档实用标准文案TableofContent1.Introduction2.Currentmarketingsituation3.Swotanalysis4.Objectives5.Marketingstrate
5、gy6.Actionprogrammes7.Budget8.Control9.Conslusion精彩文档实用标准文案1.Introduction1.1OrganizationHeadquarters:Chairman,GeneralManager(FinanceDepartment,InvestmentDepartment,MarketingDepartment),deputygeneralmanager(customerservicedepartment,advertisingdepartment),thedepartmentheads
6、,employeesChainstores:storemanager,medicalgroups,beautygroup,photographygroup,publicrelationsgroup,salesgroup2.CurrentmarketingsituationPetindustryiscurrentlyonthemarket,therearemanysimplepetsaleshop;However,regardingthepetoftheserviceagenciesinthecountryonlyaverysmallpres
7、enceinsomedevelopedsmallerfirst-tiercities,structure,petservices,asinglestore,suchasonpetcareandbeauty.Itwaslearnedthatinforeigncountries,manydevelopedcountries,onavarietyofpetservices,agencieshaveaperfectsystem,variousagencieswidespread.Technicallywecanlearnfromtheintrodu
8、ction,fortheincreasinglypopular"petoftheWind",thepetserviceswillbeurgentlyneeded.Onehasap
