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1、ABSTRACTABSTRACT3Dindustry,asanewindustrycategory,isoneofthehigh-techindustries.Thehigh-techindustries,asthehighvalue-added,high-tech,lowpollutionandlow-powerindustry,hasbeenwidelyappreciatedanddeveloprapidly.3Ddisplaytechniquecanalsobewidelyusedinthemedia,medica
2、l,military,industrial,textileandotherindustries.IthascloselyrelativewithLCDdisplays,optoelectronicsindustries.therefore,thisindustryhasbeenconcernedwidespeadlyanddevelopedrapidlyinourcountry.Thisindustryhasbecomeahotpotinsocietyandmanycorportionsattempttodevelopt
3、hisindustry.However,inoursociety,wehavenotyetformedacompleteindustrialstandardsandtraderules.Futhermore,thisindustrydeveloprapidlyandshortly,wecannotpredictthedeveloptrendinthefuture.Although3Dtechnologycanbewidelyusedinotherindustries,thetechologyisstillattheexp
4、lorationstage.Inotherwords,thistechologyisunmaturetobeappliedtootherindustriswidely.Maybeit’slongprocess,maybenot.So,thefutureofthisindustryisfullofunpredictabilityandrisk.Becauseoftheincreasinglyfiercemarketcompetitionandthehigh-techdevelopsharply,wehavetopredic
5、ttheriskinadvanceandfindsomeopportunities.Accordingtotheactualconditionsofenterprises,wecanmakealong-termstablestrategicplanningforthefurtherdevelopment.Inthispaper,wemaketheYCCompanyasanexampleinthe3Dindustrytoresearchhowtomakethestrategy.Secondly,weanalysetheex
6、ternalenvrionmentaccordingthePESTanalysismethodsthatincludepolitical,economic,socio-culturalandtechnologicalenvironment.WealsousethePorter'sfiveforcesmodelanalysismethodtoanalyzetheindustrialenvironmenttoknowthepositionYCCompanyinandthesituationsofcompetitionsYCc
7、ompanyfaceto.Thirdly,weusetheSWOTmethodtoanalysistheinternalconditionsofYCCompanytodiscusshowtoovercomethethreatandhowtousetheinternalresourcessubstantially.Afterthecomprehensiveevaluation,wefurthercombinethedevelopmentstagetodiscusstheCompetitiveStrategyandthenw
8、echoosethesuitablestrategyforYCCompany.Atlast,weattempttomakeaseriesofspecificpoliciesandmeasurestoensuretheII万方数据ABSTRACTimplementationofcorporatestrategysmoo