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1、ABSTRACTABSTRACT3Dindustry,asanewindustrycategory,isoneofthehigh-techindustries.Thehigh-techindustries,asthehighvalue-added,high-tech,lowpollutionandlow-powerindustry,hasbeenwidelyappreciatedanddeveloprapidly.3Ddisplaytechniquecanalsobewidelyusedinthemedia,medical,military,i
2、ndustrial,textileandotherindustries.IthascloselyrelativewithLCDdisplays,optoelectronicsindustries.therefore,thisindustryhasbeenconcernedwidespeadlyanddevelopedrapidlyinourcountry.Thisindustryhasbecomeahotpotinsocietyandmanycorportionsattempttodevelopthisindustry.However,inou
3、rsociety,wehavenotyetformedacompleteindustrialstandardsandtraderules.Futhermore,thisindustrydeveloprapidlyandshortly,wecannotpredictthedeveloptrendinthefuture.Although3Dtechnologycanbewidelyusedinotherindustries,thetechologyisstillattheexplorationstage.Inotherwords,thistecho
4、logyisunmaturetobeappliedtootherindustriswidely.Maybeit’slongprocess,maybenot.So,thefutureofthisindustryisfullofunpredictabilityandrisk.Becauseoftheincreasinglyfiercemarketcompetitionandthehigh-techdevelopsharply,wehavetopredicttheriskinadvanceandfindsomeopportunities.Accord
5、ingtotheactualconditionsofenterprises,wecanmakealong-termstablestrategicplanningforthefurtherdevelopment.Inthispaper,wemaketheYCCompanyasanexampleinthe3Dindustrytoresearchhowtomakethestrategy.Secondly,weanalysetheexternalenvrionmentaccordingthePESTanalysismethodsthatincludep
6、olitical,economic,socio-culturalandtechnologicalenvironment.WealsousethePorter'sfiveforcesmodelanalysismethodtoanalyzetheindustrialenvironmenttoknowthepositionYCCompanyinandthesituationsofcompetitionsYCcompanyfaceto.Thirdly,weusetheSWOTmethodtoanalysistheinternalconditionsof
7、YCCompanytodiscusshowtoovercomethethreatandhowtousetheinternalresourcessubstantially.Afterthecomprehensiveevaluation,wefurthercombinethedevelopmentstagetodiscusstheCompetitiveStrategyandthenwechoosethesuitablestrategyforYCCompany.Atlast,weattempttomakeaseriesofspecificpolici
8、esandmeasurestoensuretheII万方数据ABSTRACTimplementationofcorporatestrategysmoo
