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3、lationship,andthedetailedandthereasonsfortheirexistenceincasestudiesofmodern,China-ownedChinaovermanyyearsaresympa-businessesthatwerebuiltthroughtheticallyexamined.Theauthorsthenguanxi.”developamostcomprehensivemodelofguanxiandtestitwithquantitativeChadPerry,PhDandqualitativerese
4、arch.Allresearch-ProfessorofMarketingandManagement,ersofnetworksandrelationshipmar-SouthernCrossUniversity,ketinginAsiashouldreadthisbookAustraliaNOTESFORPROFESSIONALLIBRARIANSANDLIBRARYUSERSThisisanoriginalbooktitlepublishedbyInternationalBusiness®Press,animprintofTheHaworthPres
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6、hispapermeetstheminimumrequirementsofAmericanNationalStandardforInformationSciences-PermanenceofPaperforPrintedMaterial,ANSIZ39.48-1984.GuanxiRelationshipMarketinginaChineseContextINTERNATIONALBUSINESSPRESS®ErdenerKaynak,PhDExecutiveEditorNew,Recent,andForthcomingTitles:Internati
7、onalBusinessExpansionintoLess-DevelopedCountries:TheInternationalFinanceCorporationandItsOperationsbyJamesC.BakerProduct-CountryImages:ImpactandRoleinInternationalMarketingeditedbyNicolasPapadopoulosandLouiseA.HeslopTheGlobalBusiness:FourKeyMarketingStrategieseditedbyErdenerKayna
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