张欢--毕业论文

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1、毕业设计(论文)课题名称怀化市旅游业发展的SWOT分析及对策研究学生姓名张欢学号0840105058系、年级专业08级经济与管理系旅游管理专业指导教师谢江红职称副教授2011年4月25日16怀化市旅游业发展的SWOT分析及对策研究摘要：怀化位于湖南省的西南部，素有“黔滇门户”、“全楚咽喉”的美誉，是一个历史悠久，民族文化浓郁的新兴旅游综合区。随着旅游业的迅猛发展，政府的政策支持、交通和区位条件等方面的优越条件给旅游业的发展提供了历史性的机遇，但是旅游业的发展过程中依旧存在很多问题。本文通过SWOT分析法，分别对怀化市旅游业发展的优势、劣势、机遇和威

2、胁进行了分析，并提出了发展怀化旅游业的对策建议，对怀化市旅游业的持续健康发展有着实际的意义。关键词：怀化市旅游业发展SWOT分析16OnthedevelopmentoftourismHuaihuaSWOTAnalysisandCountermeasuresAbstract：HuaihualocatedinthesouthwestofHunanProvince,knownasthe"gatewaytoSouthwestChina","fullofChuthroat"intheworld,isalonghistoryandrichcultureofth

3、eemergingtourismcomplexarea.Withtherapiddevelopmentoftourism,governmentpolicysupport,transportandregionalconditions,andotherfavorableconditionsfortourismdevelopmentprovidesahistoricopportunity,buttheprocessofdevelopmentofthetourismindustrystillhasmanyproblems.ThroughSWOTanalys

4、is,respectivelyHuaihuatourismstrengths,weaknesses,opportunitiesandthreatsanalysis,andproposedthedevelopmentoftourismsuggestionsHuaihuaofHuaihuasustainedandhealthydevelopmentoftourismhaspracticalsignificance.Keywords:SWOTanalysisoftourismdevelopmentHuaihua16目录1.绪论··············

5、·············································1.1.研究目的与意义·················································1.2.研究理论与方法··················································1.3.国内外研究现状····················································2.关于SWOT分析法·····································

6、················3.基于SWOT分析下怀化市旅游业的发展现状································3.1.怀化市旅游业发展的优势分析······································3.2.怀化市旅游业发展的劣势分析······································3.3.怀化市旅游业发展的机遇分析································3.4.怀化市旅游业发展的威胁分析·······························

7、······4.怀化市旅游业发展的对策16研究·······································5.结论························································参考文献···························································致谢··························································1．绪论旅游业是世界上发展最快的新兴产业之一，被誉为“朝阳产业”

8、。旅游业的迅速发展，使得各国政府都对发展旅游业了越来越大的关注，我国《国务院关于加快发展服务业的若干意见》也提出，要围绕小