多元化经营绩效及影响因素研究——以包装印刷行业为例

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1、分类号：密级：HUAZHONGAGRICULTURALUNIVERSITY硕士学位论文MASTER’SDEGREEDISSERTATION多元化经营绩效及影响因素研究——以包装印刷行业为例AStudyonthePerformanceofDiversifiedBusinessandItsInfluenceFactors：ACaseStudyonthePackagingandPrintingIndustry研究生：范鲲CANDIDATE:FANKUN学号：2016306120039STUDENTNO.专业：工商管理MAJOR:BUSINESSADMINIS

2、TRATION导师：熊涛SUPERVISOR:XIONGTAO中国武汉WUHAN，CHINA二○一八年六月June,2018华中农业大学硕士学位论文多元化经营绩效及影响因素研究——以包装印刷行业为例AStudyonthePerformanceofDiversifiedBusinessandItsInfluenceFactors：ACaseStudyonthePackagingandPrintingIndustry研究生:范鲲学号:2016306120039指导教师:熊涛学位类型:工商管理硕士领域：企业管理华中农业大学经济管理学院中国·武汉College

3、ofEconomyandManagementHuaZhongAgriculturalUniversityWuhan,China目录摘要......................................................................................................................................i1绪论..........................................................................

4、.......................................................11.1选题背景...............................................................................................................11.2研究意义.................................................................................................

5、..............21.2.1理论意义....................................................................................................21.2.2实际意义....................................................................................................21.3研究方法.....................................

6、..........................................................................21.4研究内容...............................................................................................................31.5本文的创新与不足之处........................................................................

7、...............32企业多元化经营研究现状及相关理论.........................................................................42.1国内外研究现状...................................................................................................42.1.1公司绩效.....................................................

8、...............................................