基于大数据江西移动4g终端营销策略研究

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1、，巧尉巧乂聲ＪＩＡＮＧＸＩＵＮＩＶＥＲＳＩＴＹＯＦＦＩＮＡＮＣ巨ＡＮ日ＥＣＯＮＯＭＩＣＳ中图分类号ＵＤＣ硕ｄｒ学位论文ＭＡＳＴＥＲＤＩＳＳＥＲＴＡＴＩＯＮ徐Ａ甄目基于大数据江西移动４Ｇ終端营销策略研究（中文）Ｒｅｓｅａｒｃｈｏｎｍａｒｋｅｔｉｎｇｓｔｒａ化ｏｆＪｉａｎｇｘｉ化ｏｂｉｌｅ４Ｇ论文题ｇｙ目（央文）ｍｏｂｉｌｅｈｏｎｅ０凸ａｃｃｏｕｎｔｏｆｂｉｄａｔａｐｇ肺邹艳芬作者周意导硕去工商管理学院±奋兼苗

2、化申请学位绝巧专业工商管理研究方向二〇—六年六月独创性声明本人声的研究工作及明巧呈交的论文是我个人巧导师指导下进行除了文中特别加从标注和致谢的地方外，取得的研究成果。尽我巧知，也不包含为获得江论文中不包含其他人已经发表或撰写的研究成果，我—西财经大学或其他教育机构的学位或证书所使用过的材料。与同工作的同志对本研究所做的任何贡献均已在论文中作了明狗的说明并表巧了谢意。如《．３一Ｉ：签名：雖曰期叶关于论文使用授权的说明路文的规定：本人完全了解江西财经大学有

3、关保留、使用学位，即光许论文被查阅和借阅；学校可Ｗ学校有权保留送交论文的复印件，制手段保采缩印或其他复可影印、或部分内容政用公布论文的全部，论文存。）遵守此规定（保女在解密后密的论緣：＾导：日期签师签名：名１幸胃勺目录1.绪论······························································································11.1研究背景··································

4、···············································11.2研究意义·················································································21.3研究内容·················································································21.4研究方法··························

5、·······················································31.5研究的技术路线········································································32.理论基础和文献综述·········································································52.1市场细分STP理论·······················

6、·············································52.2精准营销理论···········································································52.3CRISP-DM模型·········································································62.4CAP原则·································

7、················································62.5ROADS理论·············································································72.6国内外研究现状········································································73.江西移动4G终端营销状况分析·······················

8、····································93.1专项调查访谈···········································································93.1.1访谈基本情况······················································