河北联通信息魅力营销策略研究

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1、ｆ石巧尉巧乂學ｒ：＝？ＪＩＡＮＧＸＩＵＮＩＶＥＲＳＩＴＹＯＦＦＩＮＡＮＣ亡ＡＮＤ巨ＣＯＮＯＭＩＣＳ中图分类号■ＵＤＣ硕：ｔ学位论文ＭＡＳＴＥ民ＤＩＳＳＥＲＴＡＴＩＯＮ河北联通信息魅力营销策略研究论文题目（中文）＊ＴｈｅｓｔｕｄｏｆｋｅｎＳｔｒａｔｅｏｎＦａｓｃｉｎａｔｉｏｎｙＭａｉｔｉｇｇｙ论文题目｛英文）－ｒｏｅｃｔｉｎＨｅｂｅｉｎｅｔｃｏｍｐｊ徐兴陈明作者导师工商管理学院申请学位拾第里仿工

2、商管理学科专业研究方向二〇—六年六月独创性声明本人声明所呈交的论文是我个人在导师指导下进行的研究工作及。尽我所知，除了文中特别加Ｌ乂标注和致谢的地方外取得的研究成果，论文中不包含其他人己经发表或撰写的研究成果，也不包含为获得江西财经大学或其他教育机构的学位或证书所使用过的材料一。与我同工作的同志对本研究所做的任何贡献均己在论文中作了明确的说明并表巧了谢意。－為日ｉ？’：和与签著期：ｙＨｊＩｆ）关于论文使用授权的说明、本人完全了解江西财经大学有关保留

3、使用学位论文的规定：，印学校有权保留送交论文的复印件，允许论文被查阅和借閑；学校可臥公布论文的全部或部分巧容，可Ｌ乂采用影印、缩印或其他复制手段保存论文。（巧密的论文在解密后遵守此规定）■？＞＇、决签名：―导师签名：日期：说ｂ怎，陳明目录1.引言·····························································11.1研究背景·············································

4、·11.1.1论文研究背景·································11.1.2信息魅力项目介绍···························11.2相关理论基础········································51.2.1市场营销理论·································51.2.2市场营销策略·································61.2.3传统营销不足之处············

5、···············71.3研究内容与框架·····································81.3.1研究内容·······································81.3.2研究框架·······································91.4研究方法··············································101.4.1文献分析法··························

6、··········101.4.2比较分析法····································101.4.3案例分析法····································102河北联通信息魅力环境分析······························112.1国内外电信运营市场发展分析···················112.1.1国外电信运营市场发展分析··············112.1.2国内电信运营市场发展分析·············

7、·122.2信息魅力营销环境分析····························132.2.1市场环境分析·································132.2.2产业环境分析·································152.2.3客户需求分析·································162.2.4市场竞争分析·································192.3SWOT分析··············

8、······························202.3.1优势·············································202.3.2劣势·············································222.3.3机遇·············································222.3.4威胁····························