毕业论文--中西方文化差异中的英文商标翻译

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1、毕业论文OnEnglish-ChineseTrademarkTranslationfromthePerspectiveofChineseandWesternCulturalDifferences中西方文化差异中的英文商标翻译ContentsIntroduction………………………………………………………………………………………..11.TheSignificanceofTrademarks…………………….……………………………………….....11.1DefinitionofTrademarks………………………………………………………

2、………...11.2FunctionsofTrademarks…………………………………………………………...……11.2.1StimulatingConsumption……..……………………………………………………….11.2.2CulturalFunction………………………………………………………………………21.2.3TheFunctionofAdvertising…………………………………………………………...21.2.4InformativeFunction…………………………………..………………………………21.2.

3、5EconomicFunction…………………………………………………………………….21.3TheImportanceofGoodTrademarkNames…………………………………………….22.TheFeaturesofChineseTranslationofEnglishTrademarks……………………….….………32.1Equivalence………………..……………….…………………………………………….32.2Popularity……………………………..….………………………………………………32.3Sensati

4、on………….………………………..…………………………………………….32.4Deepness…………………………………...…………………………………………….43.ChineseandWesternCulturalDifferencesontheInfluenceofEnglishTrademarkTranslation…………………………………………………………………………….………43.1Thinking-patternDifferences………………………………………………………….43.2SocialValueDiffere

5、nces………………………………………………………………..43.3NationalPsychologicalDifferences…….……………………………………….…..53.3.1NationalValues………………………………………………………………………...53.3.2ReligiousBeliefs……………………………………………………………………….53.4AestheticInterestDifferences…………………………………………………………64.TranslationStrategiesofEngli

6、shTrademarks………………………………………………….64.1Transliteration……………………………………………………………………………64.1.1PureTransliteration…………………………..……………….……….……………….74.1.1.1People’sNamesTrademarks…………..……….…………………………………….74.1.1.2PlacesTrademarks………………………….……………………………………..74.1.2HomophonicTranslation…………

7、…………………………………………………74.1.3OmissionoftheTone………………………………………………………………..74.2FreeTranslation……………………………………………………………………….84.2.1PureFreeTranslation…………………………………………………………………84.2.2ChoosingFreeTranslation……………………………………………………………84.3CombinationofTransliterationandFreeTranslation………………

8、………………….84.4QualityTranslation…………………………………………………………………....94.5EffectivenessTranslation……