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1、word格式论文文化差异中的商标翻译【Abstract】Abrandisshownbyaname,aword,asign,asymbol,adesignoracombinationofthem.Itisintendedtoidentifytheproductsorservicesofonesellerorgroupofsellersandtodifferentiatethemfromthoseofcompetitors.Brand-namingitselfrepresentsastrategicallyimportantissueandmaydeterminethesuccessorfailu
2、reofaproduct.Agoodbrandnamecanalsosavemillionsofdollarsovertheproduct’slifebecauseitcarriesitsownmeaning,describestheproduct’sadvantages,anddifferentiatestheproductsignificantlyfromitscompetitors.Byreadingthebrandnames,itiseasytotelltheproductsfromonetotheotherandtoknowthecharactersofproducts.Forthe
3、goodbrandhasthefunctionsofdistinguishing,providinginformationofproductsandbEingsymbolofcredit,thegoodbrandhasagoodadvertisementfortheproductandhelptotakeinalargermarket.Withtheglobalizationofworldeconomy,especiallywithChina’sentryintotheWorldTradeOrganization,moreandmorepeopleinChinahaverealizedthei
4、mportanceofgoodbrandnamesandinternationalbrandnamesinpromotingsalesandcultivatingmarkets.Itisthereforenotonlynecessarybutalsourgenttostudyonbrandnamesandthebrandtranslationupgradetoanewlevel.Themainobstacleofbrandtranslationisthedifferentcultures.Theculturaldifferencesarerepresentedbytheformsoflangu
5、age.Duetothefactthatbrandsaremainlydescribedbylanguage,therearesomedifficultiesinthebrandtranslation.Then,inthispaper,apartfromsomegeneralknowledgeaboutbrands,theculturaldifferencesbetweenEnglishandChinesebrandsareshownandsomemistranslationsaregiven.Whatismore,inordertoavoidtheculturalconflictsintra
6、nslation,somecommonskills(includingTransliteration,SemanticTranslationandTrans-semanticTranslation)andsomecreativeskills(EffectivenessTranslation,CharacterTranslation,ApproximationTranslationandEleganceTranslation)areprovided.Andattheendofthepaper,somegeneralprinciplesofbrandtranslationaregivenforag
7、oodbrandtranslation.【KeyWords】brands;culturedifferences;translation;word格式论文skills【摘要】商标是商品和商业服务的标记．它是指商品生产者、经营者、服务提供者为了使自己生产、销售的商品或提供的服务,在市场上与其他商品或服务相区别而使用的一种标记。这种标记一般用文字、图形或用文字和图形的组合表示,并置于商品或商品包装上、服
