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1、文化差异中的商标翻译【Abstract】Abrandisshoe,abol,adesignorabinationofthem.Itisintendedtoidentifytheproductsorservicesofonesellerorgroupofsellersandtodifferentiatethemfromthoseofpetitors.Brand-namingitselfrepresentsastrategicallyimportantissueandmaydeterminethesucc
2、essorfailureofaproduct.Agoodbrandnamecanalsosavemillionsofdollarsovertheproduct'slifebecauseitcarriesitsoeaning,describestheproduct'sadvantages,anddifferentiatestheproductsignificantlyfromitspetitors.Byreadingthebrandnames,itiseasytotelltheproductsfromo
3、netotheotherandtoknoationofproductsandbEingsymbolofcredit,thegoodbrandhasagoodadvertisementfortheproductandhelptotakeinalargermarket.ostcostumebrandshaveromanticconnotationjustbecausethedesignershavemasteredyoungladies’romantic-pursuingpsychology.Forexa
4、mple,“AmourAmour”thebrandofakindofperfume.“OilofOlay“thebrandofacertainactivehydratinglotion.Thearticlesnamedafterthenamesoffamouspersonscanalsostimulatetheconsumptionbecauseconsumersandhavethepsychologyofimitatingthem.Forexample,sportsousbrands.Itcanno
5、tbedeniedthatsomedealersorbusinessesusethebrandsofothersunlastance,theregisteredbrandscanobtainprotectionbylaakesthemunavoidabletohavethedifferentmaterialconditions,thinkingpatternsandactions.Therefore,theChineseandtheifeng”)inChinese.Maybetheproducerer
6、sthatsoapisperfumedandconsistsofmanyspices,frommillionsoffloplicationisbeyondtheunderstandingoftheEnglishpeople.Englishspeakersdon’tlikethisname,becausetheythinkthatonthebodyofthebeetherearemanyinvisiblefinehairsandthatmaymakethemfeelunfortable.Sofebolo
7、fluckandhappiness.ItispopularonymyinChinese.“蝙蝠”isagoodbrandfortheproductsuchasglasses.Hoalaybeanillomenforyou.AndtheEnglishpeopleusuallypareanoldbattoanoldblindanduglyan.Therefore,hooreexample.TheChinesepeopletakethemagpieasaluckybirdagpiestandinginthe
8、tipandsinging,agoodneeet,themagpies.Ofcourse,inChinese,“喜鹊”(magpie)isagoodnamefortheradioandacousticinstallations.Hoagpieisabirdakingnoisesandbringingthejunksintothenestle.Andthenamagpieisusuallyparedtoapersonaakerintohouseinstea
