浦发银行N分行大客户营销策略研究

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1、目录1绪论····························································································11.1研究背景及意义·····································································11.1.1研究背景·······································································11.1.2选题意义·······························

2、········································11.2国内外研究现状·····································································21.2.1国外研究现状·································································21.2.2国内研究现状·································································31.3研究内容与方法··············

3、·······················································41.3.1研究内容·······································································41.3.2研究方法·······································································52大客户营销理论综述·······································································

4、62.1概念界定··············································································62.1.1大客户营销内涵······························································62.1.2服务营销内涵·································································62.2理论基础·····················································

5、·························62.2.1STP营销策略理论···························································62.2.2服务营销理论·································································73浦发银行N分行大客户营销的现状及问题分析·····································93.1大客户营销的外部环境分析················································

6、······93.1.1机会分析·······································································93.1.2威胁分析·······································································103.2浦发银行N分行大客户营销的现状分析······································113.2.1产品现状分析··························································

7、·······113.2.2价格策略·······································································123.2.3渠道定位·······································································123.2.4促销方式························