多角化经营绩效之探讨-以歌林公司为例-183742

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1、!!೹ҘεᏢ!!୯ሞ࿶ᔼᆅ౛ᅺγᏢՏᏢำ!ᅺγፕЎ!!!ӭفϯ࿶ᔼᕮਏϐ௖૸.!аᄺ݅Ϧљࣁٯ!!TheStudyofDiversificationɡACaseofkolin!!!!!ࡰᏤ௲௤ǺᥦྛН!റγ!ൔ֋Ꮲғǽယඁ๩!!!ύ!๮!!୯!ΐ!Μ!Ζ!ԃ!Ϥ!Д!!ӭٯࣁљϦ݅ᄺа-૸௖ϐਏᕮᔼ࿶ϯفᇞ!!ᖴ!வٰؒགྷډך཮ᝩុ୦ਜǴᗋעᅺγᏢՏ৾ډǶவλך൩ၟۆۆག௃ߚதाӳǴᕴࢂ഻៿଺Ӵޑၟ־ᙝǴӢࣁؒԖ੝ձང୦ਜǴচҁ୯ύ౥཰൩ाפπբǴόၸ࣮ډۆۆᝩុϲᏢǴךΨѝӳၟ๱୦ǴԵ΢ΑಃΒדᜫǶ౥཰ࡕǴۆۆډѦӦѐ᠐εᏢǴ௭όளکۆۆϩ໒ޑךǴ

2、ฯࢂ࡫΢ӄ୯௢ᅩΟΜ൳ӜޑԋᕮǴາѐၟۆۆ୦΋ኬޑᏢਠǶϐࡕǴۆۆѐऍ୯װ᠐ᅺγǴך൩ѐπբΑǶπբ൳ԃࡕǴၶډךΓғനεޑեዊǴΨғΑੰǴࡕٰӧۆۆޑ୲࡭ǵРޑЍ࡭ΠǴᗨฅίԭঁόᜫཀǴךӣډΑᏢਠǶ!!ᖴᖴ๮ࠄܱ᛾چ᛾ٰᝊϷаǴޕ֋ک᝼ࡌޑ౛࿶࣢ࣂᄃچමᙦ୯ᕴ࿶౛کဠߪᡕڐ౛ᔅךቪ௢ᙚڄǴךٰډ೹ҘεᏢ୦ਜǶ୯ሞ࿶ᔼᆅ౛ࣴز܌)JNCB*ޑፐ཰᡿ख़ޑǴѸ໪অᅈ63ᏢϩǴӢԜၸΑٿԃқϺ΢੤ǵఁ΢΢ፐǴΠፐӣډৎ೿זΜ΋ᗺޑВηǶ!!଺೭ጇൔ֋ය໔ǴததາѐᄟࡰᏤ௲௤ᥦྛНԴৣࣴز࠻ޑߐǴԴৣόᆅӭԆǴவؒܔ๊ךǴ޸Αࡐӭਔ໔௲ךǴӧךؒߞЈਔǴԴ

3、ৣ൩཮ઢઢӦ֋ນךाуݨǴ΋ۓؒᚒǴ੿ޑࡐགᖴᥦԴৣǴᖴᖴாǼα၂ය໔ǴՖᡦଣߏکֆᒸᗟԴৣ೿๏Αך࣬྽ӭޑࡌ᝼ǴӢࣁԖԴৣॺޑᔅշǴךωૈ׳уԋߏǶ!!JNCBޑླྀܴᏦ୺ՉߏࣁΑᡣس܌׳ӳǴᆅ౛೚ӭ٣୍Ǵ੿ό৒ܰǴٌधாΑǶӕᏢ܃ᅼǵठዅکࡏሎǴፐ཰΢Ԗգॺޑ࣬ϕࠀᓰǴωό཮᝺ள٣ӕǴշڐޑӭࡐٮගǴ΢Ҕ٬တႝךӧᑣߪᏢӕᏢεᖴགǶᐱې჏ণǵࡌ๮ךᡣǴ๭໡ک᝺ள΢੤ғࢲࢂԖ፪ޑǴᖴᖴգॺǶᗋԖ൳Տӳܻ϶ǴགᖴգॺޑуݨǶ!!؃Ꮲය໔Ǵך፯ΕΓғޑќ΋໘ࢤǴԋΑಖيε٣ǶᖴᖴӃғ߷ᠯޑЍ࡭کႴᓰǴᗋԖஇஇޑᡏፊǴךωૈ஑Јܭፐ཰ǴӧٿԃϣԋᏢՏǶךޑ

4、༰༰کۆۆǴᖴᖴیॺǴӧךזाܫకԾρਔǴیॺவؒܫకךǴؒԖیॺǴ൩ؒԖ౜ӧޑךǶനࡕǴ೭ҽ഻৹ा᝘๏നངךޑѦஇ-ᗨฅாόӧΑǴՠததགྷଆாǴך੿ޑӳངாǶ!!ယඁ๩!ᙣᇞܭ!೹ҘεᏢ୯ሞ࿶ᔼᆅ౛܌!୯ΐΜΖԃϤД!i೹ҘεᏢe-Thesys!)97Ꮲԃࡋ*ӭٯࣁљϦ݅ᄺа-૸௖ϐਏᕮᔼ࿶ϯفᄔा!!!!!ၸѐ΋૓ΓǴჹܭϦљ຾Չӭفϯ࿶ᔼǴ೿ࢂܤ࡭य़ϐ࣮ݤǴᇡࣁӭفϯ཮ғ࿶ᔼᆕਏǴԖշܭගଯϦљሽॶǶ٣ჴ΢Ǵӭفϯ࿶ᔼᏤठ׫ၗѨ௳ᖝཞޑਢٯΨόϿǶӭفϯჹ࿶ᔼᕮਏډۭࢂय़ᗋࢂॄय़Ǵ೸ၸҁঁਢٰ௖૸Ҿ཰ӭفϯ฼ჹ࿶ᔼᕮਏޑቹៜǴ٠ஒࣴز่݀բࣁ୯

5、ϣҾ཰௦Չӭفϯᔼၮ฼ޑୖԵǶ!ঁਢϦљᄺ݅Ьाӭفϯࣁᙯ׫ၗБԄ຾ՉǴᙯ׫ၗΞϩࣁ࣬ᜢӭفϯکߚ࣬ᜢӭفϯǶҁࣴز๱ख़ܭځӭفϯᔼၮ฼ჹ࿶ᔼᕮਏ؂ިࣦᎩ)FQT*ޑቹៜǶ೸ၸ೭ৎԴࠔจৎႝঁਢϩ݋ว౜Ǵӭفϯ࿶ᔼϸԶёૈ೷ԋϦљሽॶ෧ཞำࡋଯܭᆕਏ஥ٰޑճ੻Ǵ੝ձࢂߚ࣬ᜢӭفϯ܌஥ٰޑॄय़ᕮਏǶࡺӭفϯ࿶ᔼԖ࣬྽ޑ॥ᓀǴό΋ۓёаࣁϦљ஥ٰᆕӝਏ݀ǴҾ཰ӧԵቾ௦ՉӭفϯᔼၮਔǴѸۓाቩ཈ຑ՗Ƕ!!!!!!!!!!!!ᜢᗖӷǽӭفϯ࿶ᔼǵᙯ׫ၗǵ࣬ᜢӭفϯǵߚ࣬ᜢӭفϯǵ؂ިࣦᎩ!ii೹ҘεᏢe-Thesys!)97Ꮲԃࡋ*ӭٯࣁљϦ݅ᄺа-૸௖ϐਏ

6、ᕮᔼ࿶ϯفAbstractNormally,peoplebelievethatdiversificationispositivetothecompany.Theythinkdiversificationcangeneratesynergyandenhancethevalueofthecompany.Infact,therestillhavefailurecases.IsdiversificationreallygoodforthecompanyΛThroughthiscasestudy,wediscusshowdiversificationeffec

7、tedonthecompany’sperformance.Theresultfromthecasemightbeanexampleforothercompanies.Inthecasestudyofkolin,themajordiversificationwaywasreinvestment.DiversificaionwasdividedintotwopartsΩrelevantandun-relevantdiversification.Thestudyfocusesonhowdiversificationcouldhavetheeffectonc

8、ompany’sEPS.Thiscaseisfoundoutthatdiversificationmight