吉首市中铁置业世纪山水商业定位报告

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1、目录··································································1前言··································································2第一部分：房地产宏观市场分析··········································3一、吉首市房地产基本情况··············································3二、吉首市房地

2、产市场数据分析··········································4三、区域商业环境分析··················································6四、政策动态分析······················································13第二部分：产品定位·····················································15一、项目情况分析··············

3、········································15二、本案商圈分析······················································18三、产品定位分析······················································19四、各分区功能分析····················································27五、交通组织规划分析··················

4、································30第三部分：项目经济分析················································32一、售价分析··························································32二、收益测算分析······················································35第四部分：物业建筑规划建议·······················

5、·····················36一、商业、住宅关系分析················································36二、规划布局建议······················································39三、交通流设计建议····················································40四、建筑风格及外立面建议······································

6、········40五、景观环境主题及艺术风格建议········································41六、商业环境包装建议··················································43第五部分：关于销售模式及营销推广的建议································46一、销售模式分析······················································46二、营销推广建议·······

7、···············································48附一：商业业种经营条件················································50前言从2009年6月28日开工至今，已近半年，中铁置业·世纪山水项目在吉首市取得了良好的社会反响，引起了消费者、房地产企业、政府机关等多方面关注。时至年末，商务活动中心已进入收尾工程，一期一组团各物业形态已开始建设，临时接待中心的销售接待工作正在有条不紊的进行，各项工作正全面展开。随着项目临时接待中心

8、的日常接待及第五届吉首市房交会的参与宣传，令吉首广大购房消费群体对本项目也有了初步的认知。作为项目首期面世的一期一组团各物业种类，对于项目整体形象及实力的展示至关重要，其中就包括有临世纪大道底商部分，虽然本项目商业部分体量只有16000余平方米，仅占项目总建筑面积的2%，但项目地处吉首市新兴发展区域—乾州新区，商业市场及相关配套有别与市中心成熟