英语专业毕业论文《中英文化差异之广告翻译》.doc

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1、Abstract:Advertisementhasbecomeoneofthemostimportantproductsofcultureinthemodernage.Itisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurchaseortoconsumeproductsorserviceofabrand・Especially,advertisinglanguageischaracterizedbyculturalandag

2、ebackground.Westernlanguagesarerule-dominated,whiletheChineseisdominatedbypeople.Therearemanydifferencesinthestructureoflanguage,andwhendescribesomethingsinadvertisement,Chinesetendstoimagine,butEnglishtendstopreciseness.Agoodtrademarktranslationembodiestheperfect

3、combinationoftranslationtechnologyandaesthetics.Differentculturehasdifferentimpactonadvertisingtranslationincludinghistory,value,customandsoon.Thispapergivesadetailedanalysisofadvertisementtranslation,andsomevaluableexamples.Keywords:Advertisement;advertisingtrans

4、lation;culture;language中英语言与文化差异对广告翻译的影响摘要：广告已成为一种非常重要的文化产品之一，在当今时代，广告已经成为不同地域之间的—•种沟通的方式，它的方式通常是说服潜在客八购买或消费自己的产品和服务。更重要的是广告语言的特点是具冇文化和时代背景。西方语言以规则为主导，而中国却以人为主导；由于语言结构的不同，当他们描述事物时，中文注重幻想，但英语注重准确。一个好的商标翻译体现了翻译技术完美结合，不同的文化在广告翻译中具有非常重要的影响，它包括历史，价值，习俗等。本文对广告翻译进行了详细分析，

5、还有一些有价值的例子。关键词：广告；广告翻译；文化；语言Contents1.Introduction32.languageimpactofadvertisingTranslation32.1ThedifferencesofthestructureoflanguageintheSino-Britishadvertising32.2thedefferencesofchoosingthewords42.3thedifferencesofpronunciationofthewordsinSino-Britishadvertisin

6、g53.TheimpactofcultureonadvertisingTranslation53.1TheimpactofHistoricalandculturalonadvertisingtranslation53.2Valuereflectedintheadvertisementtranslation63.3Culturalcustomimpactonadvertisingtranslation84.Definitionofdomestication95.Conclusion10References12Acknowle

7、dgments13IntroductionAstoculturalproducts,advertisingreflectsthecloserelationshipbetweenlanguageandculturedirectly・Advertisinglanguageisaspecialkindofartformwhichhasprofoundculturalbackground・Thetrendoftimesalsoaffectsthelanguageandculturenadvertisinganddecideswhe

8、therthetranslationandadvertisingeffectivenessisgoodorbad.Therefore,thetranslatorneedsnotonlyasolidfoundationoflanguagebutalsoanin-depthunderstandingofth