品牌关系质量对品牌关系再续影响研究——基于品牌个性视角.pdf

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1、4.2研究对象的选取····························································································214.3研究变量的测量和问卷设计········································································224.3.1研究变量的测量·······················································

2、···························224.3.2问卷设计·····························································································225数据分析与结果·····································································································245.1描述性统计分析······

3、······················································································245.1.1样本特征统计分析··············································································245.1.2变量的描述性统计分析································································

4、······255.2信度分析与效度分析····················································································285.2.1信度分析·····························································································285.2.2效度分析·········································

5、····················································295.3假设检验·······································································································315.3.1相关分析·····················································································

6、········315.3.2回归分析·····························································································425.4小结···············································································································516结论·························

7、································································································526.1研究结论·······································································································526.2本文结论对企业的建议·····································

8、···········································536.3研究的局限···································································································546.4研究展望···················