外贸英语函电-English for International Business Communication.ppt

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1、EnglishforInternationalBusinessCommunication外贸英语函电ContentsChapter1FundamentalsofBusinessLetters商务写作基础Chapter2EstablishingBusinessRelations建立与促进商务关系Chapter3EnquiriesandReplies询函与答复Chapter4QuotationsandOffers报价与发盘Chapter5CounterOffers还盘Chapter6SalesLetters促销信

2、函Chapter7OrdersandAcknowledgements订货与回复Chapter8Payment付款条件Chapter9LetterofCredit信用证Chapter10Packing包装Chapter11Shipment运输Chapter12Insurance保险Chapter13ClaimsandSettlements索赔与赔偿Chapter14Agency代理PrinciplesofBusinessLetterWriting1.Consideration体贴Emphasizethe“You

3、”attituderatherthanthe“I”or“We”attitude.Comparethefollowingpairsofsentences:You-attitudeI/We-attitudeCongratulationstoyouonyoursuccess.I’dliketosendmycongratulationstoyou.Youearn2%discountwhenyoupaycash.Weallowyou2%discountforcashpayment.PrinciplesofBusines

4、sLetterWriting2.Correctness准确Businesslettersmustbefactualinformation,accuratefiguresandexacttermsinparticular,fortheyinvolvetheright,thedutiesandtheinterestofbothsidesoftenasthebaseofallkindsofdocuments.Therefore,weshouldnotunderstatenoroverstate.GrammarPun

5、ctuationSpellingTonePrinciplesofBusinessLetterWriting3.Completeness完整Seetoitthatallthemattersarediscussed,andallquestionsareanswered.Incompletenessisnotonlyimpolite,italsoleadstotherecipient’sunfavorableimpressiontowardsyourfirm.Asyouworkhardforcompleteness

6、,keepthefollowingguidelinesinmind:Whydoyouwritetheletter?Whatarethefactssupportingthereasons?Haveyouansweredthequestionsasked?Whatdoesthereaderexpecttodo?PrinciplesofBusinessLetterWriting4.Concreteness具体Whatthelettercomestoshouldbespecificanddefiniterathert

7、hanvague,abstractandgeneral.Thefollowingguidelinescanhelpuswriteconcretely:usespecificfactsandfigures;putactioninyourverbs,preferactiveverbstopassiveverbsorwordsinwhichactionishidden;choosevivid,image-buildingwords;payattentiontowordorders;putmodifiersinrig

8、htplace.PrinciplesofBusinessLetterWriting5.Conciseness简洁Concisenessisoftenconsideredtobethemostimportantwritingprinciple,itenablestosaveboththewriter’sandtherecipient’stime.Concisenessmeansmostcomplete