资源描述：
《跨文化交际(unit-5)知识分享.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、跨文化交际(UNIT-5)WarmUpPleasereadthestoryonpage156.Whatmayhavebeenthefactorscontributingtothefailureofthepresentation?Whatcanwelearnfromthestory?ItisoftencustomaryforAmericanstostarttheirtalkwithsomejokesorhumorousanecdotes,butGermanshavedifferentideasandtheytendtoconsi
2、dertellingjokesinappropriateintalksonseriousmatters.AndinGermanculture,executiveswhooccupyimportantpositionsareusuallyseniorinage,andtheyhadnotexpectedtheAmericanmanufacturertosendayoungmanastheirrepresentativetostartbusinesswiththem,areputableGermandistributor.They
3、mayhavefounditdifficulttotrustsuchayoungperson.Supplement:VerbalCommunicationVerbalcommunicationhappenswhenpeoplefromdifferentculturalbackgroundscommunicatewitheachotherbyusinglanguage.Ininterculturalcommunication,weusewordstocommunicatewiththeoutsideworld,sharethep
4、ast,exercisesomecontroloverthepresent,formimagesofthefuture.Supplement:VerbalCommunicationVerbalCommunicationStyles(p179-183):Direct/IndirectSelf-enhancement/Self-effacementElaborate/Exacting/SuccinctPersonal/ContextualInstrumental/AffectiveSupplement:VerbalCommunic
5、ation1.DirectandIndirectVerbalInteractionStylesInthedirectverbalstyle,statementsclearlyrevealthespeaker’sintentions.Eg.U.S.Americanstendtouseastraightforwardformofrequest.Intheindirectverbalstyle,ontheotherhand,verbalstatementstendtohidethespeaker’sactualintentions.
6、Eg.Chinesetendtoaskforafavorinamoreroundaboutandimplicitway.Supplement:VerbalCommunication2.Self-EnhancementandSelf-EffacementVerbalStylesTheself-enhancementverbalstyleemphasizestheimportanceofboastingaboutone’saccomplishmentsandabilities.Eg.Intheclassifiedads,Ameri
7、canadmightbeginwith,“Ahandsome,athleticmalewithagoodsenseofhumorseeksafun-lovingpartner…”Theself-effacementverbalstyle,ontheotherhand,emphasizestheimportanceofhumblingoneselfviaverbalrestraints,hesitationsandmodesttalk.Eg.Intheclassifiedads,Japaneseadmightread,“Alth
8、oughIamnotverygood-looking,I’mwillingtotrymybest.”Supplement:VerbalCommunication2.Self-EnhancementandSelf-EffacementVerbalStylesComparethe
