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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYShouldtheCEObeOffwithHisHead?firedforoneyearofpoorperformance?byDavidChampionFourcommentatorsoffer•expertadvice.ReprintR0109AHeledthecompanythroughthreegloriousyears—andthenoneverylousyone.HBRCASESTUDYOffwithHisHead?byDavidChampionHarrietPool
2、ewassurprisedbyjusthowcanallgoeat,”Lloydsuggested.“Ithinkwe’resmoothlytheshareholdersmeetingwasgoing,allprettyhungrynow.Iseethere’ssomeoneatgiventhatBretplexhadannouncedonlytwothebackwithaquestion.”daysbeforethatfinalearningswerecominginAwomanstoodupatthebackofthehotelafullfive
3、centsunder(alreadydownwardlyre-conferenceroom.“Thankyou,”shebegan.“Myvised)expectations.Itwas,shereflected,atrib-nameisLauraBarrington,andImanageShare-utetoCEOLloydByrne’spresentationskills.holdersUnitedforValue.WehavejustboughtThemeetingwasbetterattendedthanstockinyourcompany.
4、Ofcourse,we’rede-usual,withabout75peopleintheroom—lightedthatthecompanyintendstoaddressthemorethantwicetheturnoutlastyear.Predict-performanceissues,althoughwe’llneedtoably,thetoughestquestionssofarhadcomethinkthroughthedetailsbeforewecansayiffromJohnPriceofBourneInvestments,the
5、welikeyourplan.There’sonebigquestion,Boston-basedmutualfundcompanythatwasthough,thatyoudon’tseemtohaveaddressed.Bretplex’slargestindividualshareholder,withForgivemeifIsoundblunt,butdoesBretplexabout12%ofthecompany’sstock.Tothere-havetherightteamforthisturnaround?AndliefofHarrie
6、tandhercolleaguesonthespecifically,sinceyouyourselfhavebroughttheboard,hehadseemedquitereceptivetothecompanytowhereitistoday,Mr.Byrne,whyrestructuringplanthatLloydhadoutlinedasshouldwerelyonyoutoalsoleadittorecovery?”thecompany’sstrategyforreversingitsyear-Everyonefroze.Nooneha
7、dexpectedthislongearningsslide.kindofchallenge.Judgingbymostpeople’s“Let’stakeonelastquestion,andthenwefaces,thequestionwascompletelyunexpected.COPYRIGHT©2001HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.HBR’scases,whicharefictional,presentcommonmanagerialdilemma
8、sandofferconcretesolutionsfromexperts.harvardbusinessr
