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1、从翻译美学角度看新疆公示语的英译-科技创新论文从翻译美学角度看新疆公示语的英译刘亚兰（新疆人民武装学校，新疆乌鲁木齐830063）【Abstract】Publicsigns,asanimportantpartofsociallanguage,aretermedasthenamecardofacity.Thetranslationofpublicsignsisquitedifferentfromthetranslationsofotherpracticaltexts,i.e.legalinstrum
2、ents,officialdocuments,etc.Besidesfunctioningasconveyinginformation,itembodiesaestheticfeatureswhichcandrawpeople’sattentionandbringpeopleaestheticfeelings.Therefore,thequalityofthetranslationofpublicsignsgreatlyaffectstheimageofacity,whichissameinXin
3、jiang.Xinjiang,locatedincentralAsia,thequalityofsignstranslationissignificanttothedevelopmentaswellasthetransmissionofXinjiang’smulti-culture.【Keywords】Publicsigns;Aesthetics;EnglishtranslationPublicsigns,asanimportantpartofsociallanguage,aretermedast
4、henamecardofacity.Recentyears,moreandmorescholarsdrawattentiononpublicsignstranslationresearchandhavemaderichachievements.AccordingtoOxfordAdvancedLearner’sEnglish-ChineseDictionary(2004),asignis“aboard,noticeetc.thatdirectssb.towardssth.,givesawarnin
5、g,advertisesabusiness,etc.”.Inotherwords,signsarewordsconveyingimportantinformationinabriefandclearwayinpublicplaces,whichsometimescombinedwithgraphicform.Inrecentyears,anincreasingnumberofresearcherspaycloseattentiontotheerroranalysisintranslatingpub
6、licsignsfromperspectivesofCulture,Pragmatics,Functionalism,Skopos,Memetics,etc.ItistruethatsomeproblemsdoexistinEnglishsignstranslation,butitdoesnotmeanEnglishsignshavenothingtodowithbeauty.Forinstance,“Bettercity,betterlife”(citedfromShuHuijuan,2010)
7、,Englishtranslationofthethemeof2010WorldExposition“城市让生活更美好”inShanghai,isacaseinpoint.TheTranslatedEnglishsignleavespeopleswithdeepimpressionfortheclearnessandsimplicityindictionandstructure,soastoachievetheidealeffectofpublicity.Aesthetics,inmoregene
8、ralsense,isthestudyofbeauty,whichhaslonghistoricaldevelopmentbothinChinaandwesterncountries.ThewordaestheticsisderivedfromGreek“aisthetikos”,anditisfirstproposedbyaGermanphilosophernamedAlexanderBaumgartenin1735.ZhuGuangqian,amasterinaesthetic
