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《The Pragmatic Function of Puns and Its Translation in Advertising English 广告英语中双关语的语用功能及其翻译》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、本科毕业论文题目：广告英语中双关语的语用功能及翻译学院名称：外国语学院专业班级：英语专业08级英本4班毕业年份：2012年6月姓名：学号：指导教师：职称： 教务处制ThePragmaticFunctionofPunsandItsTranslationinAdvertisingEnglishByAThesisPresentedtoSchoolofForeignLanguagesofNormalUniversityasPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsMay13,2012Class:Cl
2、ass4of2008Advisor:广告英语中双关语的语用功能及翻译摘要:广告英语的独特性在于其新颖、灵活的语言及其形式的多样化。除了在词汇和句法方面别具一格外，修辞手法也被广泛地运用来润色广告语言。双关，一种集幽默与智慧于一身的言简意赅的语言表达形式，深受广告商的喜爱,以提高广告语言的魅力。本文中，作者首先列举了四种广泛应用于广告英语中的双关，即谐音双关、词义双关、语义双关和习惯双关。然后，作者从语用学角度论述了双关语在广告英语中是如何通过实现广告的各种语用功能来达到广告的效果。最后，作者通过分析双关语的可译性，试探性地提出了广告英语中双关语的五中翻译策略：保留、再造、补
3、偿、解释说明以及省略。每个策略并不总是单独使用的,译者在翻译过程中根据译文的最佳关联原则,有时可依情形选择一种或者多种策略融合。关键词：广告；双关语；语用功能；翻译iiiThePragmaticFunctionofPunsandItsTranslationinAdvertisingEnglishAbstract:AdvertisingEnglishischaracterizedbyitsoriginality,flexibilityoflanguageusageandthediversityoftheforms.Apartfromthedistinguishingfeatu
4、resatlexicalandsyntacticlevels,rhetoricalvehicles,asdecorativedevicesoflanguage,arefrequentlyemployedinadvertisingEnglish.Pun,aconcisewaytoexpresshumorandwit,isparticularlyfavoredbyadvertiserstoenhancetheappealoflanguage.Inthisthesis,firstly,theauthorlistsfourkindsofpunsfrequentlyusedinadv
5、ertisingEnglish,thatis,homonymicpuns,homographicpuns,semanticpunsandidiomaticpuns.Then,theauthorillustrateshowpunsareappliedtoachieveadvertisingeffectsinrealizingsomecertainfunctionsfrompragmaticperspectives.Lastly,theauthoranalysesthetranslatabilityofpunsinadvertisingEnglishandtentatively
6、proposesfivestrategiestothetranslationofpunsinadvertisingEnglish,i.e.preservation,creation,compensation,explicationandomission.Eachofthefivestrategiesisnotalwaysappliedonitsown,andsometimestwoormorestrategiesarejointlyemployedinadvertisementtranslationinaccordancewiththeprincipleofoptimalr
7、elevancedependingonthesituation.Keywords:Advertisement;Pun;PragmaticFunction;TranslationiiiTableofContentsI.Introduction1II.TheApplicationofPunsinAdvertisingEnglish1A.Definitionofpun1B.TypesofPunsinAdvertisingEnglish21.Homonymicpuns22.Homographicpuns23.Semanti
