汉沽盐场发展战略研究

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1、天津大学硕士学位论文汉沽盐场发展战略研究姓名：李锁祥申请学位级别：硕士专业：工商管理导教师：赵黎明20080501ABSTRACTTheviewpointonscientificdevelopmentexplicitedinthe17&NationalCongressofthePartyisthebasicguidingideologyforChina'ssocialeconomyinthefutureandtheconceptofcirculatingeconomy,energy-savinganddischarging-recluctionhasgon

2、edeepintotheheartsofthepeople.HanguSaltworksisalarge-scaleseasaltenterpriseinthenorthofourcountry.Asitsleadingproduct,saltisthebasicproductinvolvedinthe"civiluseandindustrialreguirement",ithasbeenunderthestrictcontrolandsupervisionofthegovernmentforalongtimeandtheenterprisehasneve

3、rconfrontedthemarketreallyinregardofproduction,transportationandmarketing.Withprogresiveperfectionofthemarketeconomysystemofourcountry,particallyhelocationofHanguSaltwors-TianjinBinhaiNewArea,hasbeenlistedintheoveralldevelopmentstrategicplanofthenation,andHanguSaltworksismeetingan

4、unprecedenteddevelopingopportunity.Soithasbeenaveryurgentandimportanttasktoregulateandperfectthedevelopingstrategyoftheenterprise，raiseupcompetitionabilityoftheenterpriseinthemarketandrealizeitsdevelopmentwithahighspeedandhighefficiency.Inthispaper,thepresentdevelopingsituationand

5、theenvironmentofHanguSaltworksisdeeplyresearched.Thebackgroundandnecessityoflaunchingthestudyofdevelopingstrategyisanalysed.Thetheoreticalbasisoflaunchingstrategicstudyisputforward.Inthisthesis,developingenvironmentofHanguSaltworkshasbeenanalysed,thesaltmarketathomeandaboardhasbee

6、ninvestigatedandtheNationaladministrativepolicytosaltindustryandthesitesuperiorityHanguSaltworksPossessesisanalysed.Meanwhile,theresourcesconditionofHanguSaltworksisannalysed,bothbasicresourcesconditionstheenterprisepossessesandmarketmanagerialcapacityareinvestigated.Strategictarg

7、etofdevelopmentofHanguSaltworksisstudied.SuperiorityandinferiorityconditionsHangusaltworkconfrontsatpresentiscomprehensivelyanalyzed,thehistoricopportunitytheenterpriseisfacedwithisanalyzed,andthedevelopingdestinationofHanguSaltworksareputforward.Moreover,Thepracticalrouteonthedev

8、elopingstrategyofHanguSaltworksis