国际商务信函写作 PPT董晓波主编课件Unit11 Agency.ppt

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1、Unit11AgencyContents1.Revision2.NewLecture3.UsefulExpressions4.ExercisesBylearningthisunit,youaresupposedtobeableto:Understandtheimportanceofagency.Knowthebasicknowledgeandtypesaboutagency.3.Writeletterstotalkaboutagency.TeachingGoalsRevisionI.TranslatethefollowingphrasesfromEng

2、lishtoChineseorviceversa.1.faultypacking2.takedeliveryof3.atone’sdisposal4.inferiorquality5.lodgeaclaimagainstsb.6.短装7.野蛮装卸8.装运延误9.鉴于10.调查II.SentenceTranslation.1.Muchtoourregret,thesizeandshapeofthegoodswereceivedarenotinconformitywithwhatweordered.We,therefore,mustaskforreplac

3、ementbythecorrectgoodsassoonaspossible.2.AsthequalityofyourshipmentforourOrderNo.586isnotincompliancewiththeagreedspecifications,wecannotbutfileaclaimagainstyou.3.Aftergoingintothemattercarefully,weestimatethatthedamagemightbeduetoroughhandlingintransitorduringunloading.4.Please

4、holdthebrokenitemsforpossibleinsuranceinspection.Wehavelodgedaclaimwithourinsurerfortheloss.Weapologizefortheinconvenience.5.Asyouconsiderourproposalsunsatisfactory,wesuggestthatthematterbesubmittedtoarbitration.NewLectureBackgroundKnowledgeWhatdoseagencyreferto?商业中的代理，是指代理人根据与被

5、代理人达成的某种合同关系，从事合同规定领域、程度、时间的商务活动行为。商业上常见的代理包括项目代理、产品代理等。国际商事代理，是指在国际商事活动中作为代理人的商人为取得佣金，而依被代理人(另一商人)的授权，为被代理人的利益与第三人为商行为，其中一个或多个环节发生在国外，由此而发生在被代理人、代理人及第三人之间的一种特殊的民事法律关系。ImportanceofAgencyAgenciesandagentsareindispensabletointernationalbusinessbecauseavastamountofinternationaltrad

6、eishandlednotonlybydirectnegotiationbetweenbuyersandsellersbutalsobymeansofagencies.Althoughmanylargecorporationshavetheirsubsidiariesorsalescompaniesestablishedinforeigncountries,itisstillconvenientforcompanies,esp.smallones,toengageininternationalbusinessthroughagents.Forexamp

7、le,ifacompanywantstoopenupamarketinacertainareatoodistanttobeeffectivelycoveredbythecompanyitself,thenitcanemployanagenttohelpsellitsproducts.MaintypesofagenctGeneralagent(Commissionagent)Ageneralagentmaybeafirmorapersonwhoactsundersomedegreesofinstructionsfromhisprincipalstosel

8、l(ortobuy)goodsonthebesttermsobtainable.Hechang