商务沟通文字沟通.ppt

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1、Part4ReportWritingDefinitionofReport:Thisdocumentcanbedefinedas“anorganizedpresentationofinformationtoaspecificaudienceforthepurposeofhelpinganorganizationachieveanobjective”(Bowman&Branchaw,1988,p.12).Whydoweneedtowritereports?p294Avicepresidentaskssubord

2、inatestogatherandanalyzeinformationneededtomakeanoperationaldecision.Ahumanresourcessupervisorreliesonthefirm’slegalstafftointerpretgovernmentrequirementsforcompletingacompliancereport.Whydoweneedtowritereports?p294Amanagerpreparesaproposalforthecompanytob

3、idonagovernmentproject.Anadministratorinformsallsubordinatesaboutanewcompanypolicyonhiringtemporarypersonnel.Whydoweneedtowritereports?p294Manyofthesesituationscallforinformationtobegathered,analyzedandrecommendationstobemade.Becauseconstraintsareimposedby

4、geography,time,andtechnicalexpertise,managersoftenrelyonotherstoprovidetheinformation,analysisandrecommendationstheyneedformakingdecisionsandsolvingproblems.Presentsinformation/data/researchUsesshort,conciseparagraphsandbullet-pointsAmorestandardformatorga

5、nizedintoseparatesections(executivesummary/recommendation)Agreaternumberofheadings(includingsubheadings)andVisualaids(tables,lines,barchart,piechart)ThirdpersonpronounsandnocontractionsorslangAlengthfromfivepagestoseveralhundredContentdesignedforinternalan

6、d/orexternalaudiencesCharacteristicsofReport:p295Howtowriteabusinessreport?Thereareseveralmajorstepstypicallyinvolvedinwritingabusinessreport.Theseinclude:1)planning(includingdeterminingthescopeandtargetaudience)2)researching,organizing,evaluatingandanalyz

7、ingyourinformationsources3)draftingthebodysection4)devisingconclusionsandrecommendationsbasedonthefindings5)furtherdraftingandediting/proofreadingAudienceanalysisThereforecarefullyconsideryourreaders’likely:•priorknowledgeandexperiencewiththebackgroundinfo

8、rmation,technicallanguage,conceptsandcontextscoveredinthereport•interestinandpossibleopinionsregardingthereport’stopicAskyourselfthefollowingquestions:•Whatdomyreadersknowandthinkaboutthetopic?•Whatbackground