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1、ChineseTranslationofCocaCola:AnalysisandEnlightenmentAbstractTheChinesetranslationofCocaColaisthoughttobeawell-knowngoodtranslation,andmanypeoplediscussedthetranslationorbrandtranslationwithitasanexample.Alargenumberofbooksorarticlesgenerallyandabstractly
2、concludethattheChinesetranslationleavespeopleakindoffeelingofcoolnessandcleanness,pleasesandattractsconsumers’attentionandtheirfavor,howeverthereisnotstillabookoranarticlestudyingsystematicallyandscientificallyhowgoodthetranslationis,neitherwhollyfrompers
3、pectivesoflinguistics,cultureandaesthetictranslation.Basedontheliteraturereviewandcomparativeanalysiswithculturaltranslationstudyandtranslationaesthetics,thethesisistodiscoverhowgoodthetranslationis,basedontheanalysisofChinesetranslationofCocaColafromthea
4、spectsoflinguistics,cultureandtranslationaesthetics,andtobuildacriticismmodeloftranslationofbrandnames,inaddition,toanalyzetheenlightenmentofthistranslationinothertranslationactivities.KeyWords:kekoukele,cocacola,linguiticanalysis,socio-culturalpreference
5、,beauty1.IntroductionKekoukele,asaChinesetranslationofCocaCola,iswell-knowninChinaasaclassicgoodtranslation.ZhanPeiconsidersitasa“perfect”translation,andmanypeoplealsomentionitasatypicalgoodbrandtranslation.WangBingqindiscussesthebrand’sexpressivefunction
6、,inwhosebookheconcludesthattheChinesetranslationofCocaColabyJiangYiisafamoustranslationalloverthecountry.HuDithinksthatthetranslationofCocaColaisclassicwiththetechniqueofalliterationandassonance,containingbothgoodsoundeffectandmeaningconnotation,whichsoun
7、dsfluentandrhythmed,anditalsoexpressesthefunctionandeffectofthedrinkandChinesepsychologicalneed.Fromarticlesandbooks,itiseasytofoundthatthetranslationofbrandiswidelydiscussed,mostofwhicharefromasingleaspectofculture,translationaestheticsorequivalencetheor
8、y,theChinesetranslationofCocaColaisanalyzed,butisnotsystematicallyandtheoreticallydiscussed,notfromtheperspectivesoflinguistics,Chinesesocio-culturalpsychology,andtranslationaesthetics,neitherfromthethreeaspects.The
