Influence of Cultural Differences in Advertising Translation-

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1、InfluenceofCulturalDifferencesinAdvertisingTranslation摘要广告翻译的因素很多。其中不同民族的文化差异是影响广告翻译的一个核心因素。文化差异造成的不同的思维方式、心理特点、价值观念等都会影响人们对广告的理解从而影响广告的效果。本文从思维方式差异,价值观念差异以及审美观念差异来探讨文化差异对广告翻译的影响。广告翻译必须重视不同国度文化间的差异，使广告翻译达到其最终目的，起到宣传产品和促进文化交流的作用。关键词：文化差异广告广告翻译AbstractTherearevariouselementsi

2、nfluencingAdvertisingTranslation.AmongthemaretheculturaldifferencesbetweendifferentcountriesandisthekeyelementthatinfluencesAdvertisingTranslation.Theculturaldifferences,suchasdifferentthinkingpatterns,valuesandaestheticstandards,caninfluencepeople’sunderstandingoftheadvert

3、isementandtheeffectoftheadvertisementitself.Thispapertriestoanalyzetheinfluenceofculturaldifferencesonadvertisingtranslationfromtheaspectsofdifferentthinkingpatterns,valuesandaestheticstandards.ItconcludesthatculturaldifferencesmustbepaidspecialattentioninAdvertisingTransla

4、tionsoastoreachtheultimategoalsofadvertisingtheproductsandpromotingculturalexchanges.Keywords:Culturaldifferences,Advertising,AdvertisingTranslationiiiiContentsIntroduction…………………………………………………………………………11AdvertisingandAdvertisingTranslation………………………………………21.1DefinitionofAdver

5、tising………………………………………………………31.2FeaturesofAdvertisingTranslation……………………………………………32CultureandCulturalDifferences……………………………………………………42.1DefinitionofCulture……………………………………………………………42.2CulturalDifferences……………………………………………………………52.2.1ThinkingPatterns…………………………………………………………52.2.2V

6、alues………………………………………………………………………62.2.3AestheticStandards………………………………………………………73InfluencesofCulturalDifferencesonAdvertisingTranslation……………………83.1InfluencesofThinkingPatternsonAdvertisingTranslation……………………93.1.1ChineseThinkingPatterns……………………………………………….93.1.2WesternThinkin

7、gPatterns……………………………………………103.2InfluencesofValuesonAdvertisingTranslation………………………………103.2.1ChineseValues………………………………………………………113.2.2WesternValues………………………………………………………113.3InfluencesofAestheticStandardsonAdvertisingTranslation…………………124ThestrategiesofAdvertisingTranslation…

8、……………………………13Conclusion…………………………………………………………………………14Bibliography……………………………………………