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1、大连理工大学博士学位论文基于顾客价值构建竞争优势的理论与方法研究姓名：董大海申请学位级别：博士专业：管理科学与工程指导教师：曲晓飞20030215AbstractWiththeeconomicglobalization,quickinformationproliferationandshorteningofproductlifecycle,enterprisesallovertheworldhavepaidgreatattentiontotheshortageofcompetitiveadvantage.Thereareatleastthreeperspectivesofcompe
2、titiveadvantageresearch.Theyarccustomerperspective,enterprisesresourcesperspectiveandcompetitorperspective.ThispaperstartsfromthecustomerperspectivestressedbyMichaelPorterandRobertWoodruff,introducesthecustomervalueconcept,generalizesandrefinesthecustomervaluecharacteristics,anddemonstratestha
3、tcustomervalueisthemostimportantsourceofcompetitiveadvantage.Withthehelpofexistentresearchfindings,thispaperbringsupasetofprocessmethods,techniquesandtoolstodevelopcustomervaluebasedcompetitivestrategy.Thispaperincludesfivechapters.Inthefirstchapter,fromthehistoricalview,thepaperretrospectsthe
4、practiceandresearchfindingsofhowenterprisesobtaincompetitiveadvantagesincethelastcentury,proposesthethree-perspectivemodelofcompetitiveadvantageresearch,demonstratestheviewthatcustomerperspectiveisthemostfundamentalandmostimportantofthemandthatotherperspectivescanbeintegratedwiththehelpofcusto
5、merperspective,thusconcludeswiththepropositionthatcustomervalueisthemostimportantsourceofcompetitiveadvantageinthe21`century.Inthesecondchapter,thepaperdedicatestothecustomervalueconcept.Thepaperincorporatesthischaptersimplybecausetherearemanydisagreementsonthecustomervalueconcept.Basedonliter
6、aturereview,thispaperdividesthecustomervaluedefinitionsintoliveschools,refinesthecustomervaluecharacteristicsofeachschool,andproposesthispaper'scustomervaluedefinitionanditsextendeddefinition.ThoughPorterandWoodruffhavelongagoproposedtheviewthatcustomervalueisthesourceofcompetitiveadvantage,re
7、searchesstillregardscustomervalueasoneprerequisitetocompetitiveadvantage,andtherearenoempiricalresearchesontherelationshipbetweenthem.Therefore,inthethirdchapter,thispaperfirstbuildsthelogictodemonstratetherelationship,thendemonstratest
