电子商务英语 教学课件 作者 张云 Lesson 5 Understanding B2C E-Commerce.ppt

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1、LessonFiveUnderstandingB2CE-Commerce1.WhatisthedifferencebetweenB2CandB2Be-commerce?（1）Negotiation（2）Integration2．IsB2Ccommercereallydead?Withsomanydotcomsdying,isitworthwhiletomoveaheadwithB2Ce-commerce?3．WhywastheresomuchhypesurroundingB2Ce-commerce?4．HowshouldcompaniesorganizetheirB2Cin

2、itiative?5．WhatarethemajorchallengesofB2Ce-commerce?6．Withsomanysitesoutthere,howcanyoubuildastrongrelationshipwithcustomers?7．DoIneedaprivacypolicyformyB2Cinitiative?Notes1.Whiletheterme-commercereferstoallonlinetransactions,B2Cstandsfor“business-to-consumer”andappliestoanybusinessororgan

3、izationthatsellsitsproductsorservicestoconsumersovertheInternetforthemtouse.(1)applyto作“把…应用于”解释。例如：applyfertilizertothepaddyfields给稻田施肥applycomputerstocalculation用计算机进行计算applyamatchtoanalcohollamp用火柴点酒精灯(2)thatsellsitsproductsorservicestoconsumersovertheInternetforthemtouse是定语从句，修饰前面的先行词a

4、nybusinessororganization。本句译为：电子商务指的是所有在线的商业事务，B2C代表了“企业到顾客”并且它适用于任何通过互联网向顾客出售产品或服务的企业或组织。2.……andit’swhythefirstB2Bapplicationswereforbuyingfinishedgoodsorcommoditiesthataresimpletodescribeandprice.（1）这里的it是形式主语，thataresimpletodescribeandprice是定语从句，修饰前面的先行词finishedgoodsorcommodities。（2）这里的

5、finishedgoods/commodities作“成品”解释，是固定用法。3.Bylate1999,Amazonhadamarketcapitalizationofcloseto$25billion,eclipsingsomeofthelargestandmostestablishedcompaniesinAmerica.(1)closeto作“接近于”解释。例如：Closetoahundredexperimentshavebeenmade.已经进行了近一百次的实验。(2)eclipsingsomeofthelargestandmostestablishedcompan

6、iesinAmerica是现在分词短语。该句在翻译时采用了分译法。4.ButmanynevermadeittotheinitialpublicofferingaftertheNasdaqstartedtotumbleinthespringof2000.这里的many作主语，相当于manycompanies，是形容词转译成名词的一个例子。例如：thepoorandtherich穷人和富人Theytriedtheirbesttohelpthesickandthewounded.他们尽一切力量去救助病号和伤员。5.Atthesametime,brickandmortarretai

7、lersareattractingmoreonlinevisitorsandprofitingfrommultichannelstrategiesinwhichtheypromotetheirwebsitesinstoresandadvertisein-storepromotionsontheirwebsites.这里的inwhichtheypromotetheirwebsitesinstoresandadvertisein-storepromotionsontheirwebsites是定语从句，修饰前面的先行词m