电子商务英语 教学课件 作者 张云 Lesson 6 B2C and Its Customers.ppt

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1、LessonSixB2CandItsCustomersThesellingandbuyingonwebiscallede-commerce.E-commercehasendlesscharmforitsmarvelousfeaturesasfollows.1.Convenientusing2.Freechoices3.Morecomparingabilities4.Savingresource5.Plentyofinformation6.MorepersonalizedservicesThee-customershavethefollowingcharacters:Thema

2、jorityofthemaremale;Youngerthanmiddleage;Highereducationbackground;Middleclassstage;Likeself-serviceshopping;Busywhitecollars;Thewholee-shoppingprocedurecanbedescribedasthefollowingsteps:Stepone:demandemergeandshoppingappetiteisstimulated.Steptwo:searchingforthetargetproductstheywanttobuy.S

3、tepthree:purchaseconsummation.Notes1.omnipresentnature无所不在的特性2.customer-oriented顾客导向的3.Thesesortofgoodsneedtobedeliveredtothecustomersaftersellingonline.在此句中tobedeliveredtothecustomers该不定式短语作need的宾语。need的用法有两种：sthneedsdoingsthneedstobedone4.Afterhavegettenveryclearanswersforabovequestions,t

4、hebusinessesshouldthinkovertheirmissionstoseewhetheritisnecessarytoreadjusttheirmissionsandmarketingplan,thendecidewhetherthee-commerceisappropriateforthem.这里的tosee引导的不定式短语作目的状语，在此状语中，whether引导的从句做see的宾语从句。小技巧——SkillsofUnderstanding猜测词义（二）1．重述（restatement）重述即在某个篇章中作者对前面的一句话重新或补充陈述。这种重新陈述中往往

5、包含前面句子中某个生词的含义。引导重述最常用的词或表达法有or，i.e.，that’stosay等。Anunsuccessfulfirmorindividualmaygofrominsolvencytobankruptcybyawrittenadmissionthattheliabilitiesordebtsexceedthevalueofassets.如果你不知道liabilities这个词的词义，那么后面的重复词debts就告诉我们该词的意思为“债务”。2.相关信息（relatedinformation）或常识（commonsense）有时候，读者可以从上下文的有关信息猜

6、测出某个词的词义。所谓相关信息包括举例等。Sheisheldinhighesteemforheroutstandingresearchoncataractandotherdiseasesoftheeye.从otherdiseasesoftheeye我们可以猜测出cataract是一种眼病。SkillsofTranslation分译与合译TheChineseseemedjustifiablyproudoftheireconomicachievements.中国人似乎为他们在经济上取得的成就而自豪，这是合乎情理的。（分译）Afriendlycorrespondenceasneig

7、hborsandoldacquaintanceshadcontinuedbetweenmeandMrs.Read’sfamily,whoallhadaregardformefromthetimeofmyfirstlodginginthishouse.雷德太太一家人从我第一次寄住他们家时起，就一直对我很关切，我们既是邻居，又是相识多年的老朋友。（分译/合译）Thetimewas10:30,andtrafficonthestreetwaslight.10点30分的时候，街上来往的车辆少了。（合译）