市场营销计划 Marketing Planppt课件.ppt

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BusinessPlanBYGroup2---TheWinds ContentsMarketingResearchCompanyIntroductionMarketingPlanProductPricingDistributionPromotionSummary 1PartMarketingResearch GlobalenvironmentUniversityculturalactivitiesincreased.Theincreasingawarenessofglobalenvironmentalprotection.Thegreatchangesinconsumerbehavior.Aobviousfluctuationbetweenoff-seasonandbusyseasonincostumerentalbusiness. IndustryEnvironment√thedevelopmentofeconomy,enterprisecultureandsocialistcultureBrightprospectLackofcostumevarietyPoorservicequalityImproperchoiceofrentallocationSlowflowofcapitalUnpunctualupdateofcostumesProblemsCompetitionThethreatofotherclothingspecialtystoreandonlinecostumerentalstore Needsunsatisfied:PricesaretoohighThecostumesarenotcleanorcomfortableenoughThetypesandsizesofcostumesarelimited,makingcustomersloseinterest.4.Inconvenient.Somerentalshopsarefarawayanddonotprovidehomedeliveryservice. ADVICESAccordingtotheadviceinthesurvey,thetopthreedimensionsthatpeoplecareaboutareDesign,Price,andQuality. 2PartCompanyIntroduction Part2CompanyIntroductionDescriptionofourbusinessTargetmarketPartnershipUniversityCostumeRentingServicesEnterpriseShort-term:SCNUstudentslong-term:AlluniversitystudentsBusinessownership ExistingunsatisfiedneedsBigmarketpotentialinuniversityTargetmarket 3PartMarketingPlan Part3MarketingPlanProductPricingDistributionPromotion Part3MarketingPlan---ProductMoretypes:Formaldresses,Chineseancientcostumes,foreigncostumes,minoritynationalitycostumes,dancecostumes,cartoongarments,capandgown…Subsidiarybusiness:classuniforms,associationuniformsLowerpriceHigherqualityConvenienceAttentiveservices选项Options小计Subtotal比例Proportion中国古装（如汉服等）Chineseancientcostumes(suchasHanfu)10934.28%礼服Formaldresses19862.26%卡通人偶服装Cartoongarments6921.7%少数民族服装Minoritynationalitycostumes3811.95%舞蹈服装（如芭蕾服装等）Dancecostumes10533.02%国外服装（如和服、韩服等）Foreigncostumes6319.81%本题有效填写人次318 Part3MarketingPlan---Product Part3MarketingPlan---Pricing￥40-100选项小计比例<204112.93%20-308928.08%30-406921.77%40-506119.24%50-60288.83%60-100299.15%本题有效填写人次317AffordableReasonable Part3MarketingPlan---DistributionStoreinSCNUStoresinuniversitiesOfficialwebsiteTaoBaoWeChatOnlineOfflineSTORES Part3MarketingPlan---DistributionPROCESSPlaceanorderOnlineOfflinePackageanddeliverCustomersStaffFastmailserviceReturnthecostumesCustomersStaffFastmailservice Part3MarketingPlan---PromotionAdvertisingNewspaper,radio,flyers,postersOfficialwebsite,WeChatPersonalSellingHeadsofclubs(eg:thedramaclub)Monitors…SalesPromotionHoldcostumepartiesSponsorshipVIP… 4PartSummary THANKS